NEOPAY to Acquire 65% Stake in noon payments to Build MENA Payments Powerhouse

NEOPAY has entered into a definitive agreement to acquire a 65% controlling stake in noon payments, a move designed to consolidate regional payment capabilities across the Middle East and North Africa. For fintech professionals, this acquisition signals a significant shift toward integrated omnichannel platforms capable of bridging the gap between physical retail and digital commerce.

What was announced

The transaction involves NEOPAY taking a majority 65% stake in noon payments, with the final completion of the deal currently subject to customary conditions, including necessary regulatory and antitrust approvals. This strategic move is intended to merge NEOPAY’s scalable acquiring infrastructure and merchant services platform with the established e-commerce gateway and embedded payments technology of noon payments.

The combined entity will operate across three of the region’s most critical markets: the United Arab Emirates, Saudi Arabia, and Egypt. By integrating these two platforms, the companies aim to provide a unified proposition for merchants that includes online payment acceptance, in-store acquiring, and faster settlement cycles. The service suite is also expected to feature advanced data analytics and value-added financial services, such as alternative payment methods and installment options.

A key focus of the integration will be the high transaction density found within marketplace sellers and online merchant networks. The combined roadmap for the two businesses highlights several operational priorities, including the acceleration of merchant onboarding processes, the enhancement of payment performance, and the deployment of advanced fraud prevention capabilities. Furthermore, the deal is positioned to strengthen cross-border payment and settlement functions across major regional commerce corridors, catering to merchants who require seamless support across multiple markets and customer journeys.

"noon payments has built an impressive digital payments platform with a strong presence in some of MENA’s most important e-commerce markets. By combining their strength in digital commerce with NEOPAY’s acquiring and omnichannel capabilities, we have the opportunity to create a truly regional payments platform that can serve merchants seamlessly across channels and markets."

Vibhor Mundhada, CEO of NEOPAY.

The companies involved

NEOPAY has established itself as a major force in the UAE’s payments landscape, focusing on scalable acquiring infrastructure and merchant services. The company’s leadership is deeply embedded in the regional financial ecosystem; Vibhor Mundhada, the CEO of NEOPAY, also serves as the Chairman of the Acquiring and Payments Committee for the UAE Banks Federation. This dual role underscores the company’s influence in shaping payment standards and infrastructure within the Emirates.

Noon payments, accessible via its platform at noonpayments.com, operates as an embedded payments provider with a robust network of marketplace sellers and online merchants. It has built a reputation for handling high-density transaction flows in the digital commerce sector. The company is a core component of the broader noon ecosystem, led by Faraz Khalid, CEO of noon. Noon payments has been particularly active in forming strategic partnerships to accelerate local payment adoption and integrate regional payment methods, positioning itself as a critical gateway for businesses looking to access the Saudi Arabian and Egyptian markets alongside the UAE.

What FF News has reported before

FF News has closely followed the expansion of both entities as they have sought to deepen their service offerings for small and medium-sized enterprises (SMEs). In September 2026, we reported that NEOPAY and CBD Partner to Unlock Working Capital Financing for UAE SMEs, followed shortly by news that NEOPAY and Deem Finance Launch AI-Driven Embedded Lending for UAE SMEs. These moves highlighted NEOPAY's focus on embedded finance and credit access.

Meanwhile, noon payments has been active in expanding its technical reach. We covered how Mastercard and noon payments Launch Jaywan Card Acceptance via Mastercard Gateway to support local payment schemes. Additionally, the company previously entered a Strategic Partnership with MoneyHash to Accelerate Local Payment Adoption Across MEA, demonstrating its commitment to localizing payment infrastructure for diverse regional markets.

What this means

This acquisition moves the needle by addressing the fragmentation that has historically plagued the MENA payments sector. By combining a dominant physical acquirer with a major e-commerce gateway, the deal puts immense pressure on pure-play payment providers who lack a true omnichannel presence. The industry is shifting toward "all-in-one" platforms where merchant onboarding and cross-border settlements are handled through a single relationship. This consolidation raises questions for competitors about the viability of operating in silos; as merchants demand faster settlements and integrated fraud tools across the UAE, Saudi, and Egypt corridors, smaller localized players may find themselves squeezed by the scale of this new regional heavyweight.