Hungry Jack’s and Adyen Turn Burgers into Blessings with Integrated Charity Checkout

WHY THIS MATTERS:

The integration of charitable giving into the point-of-sale (POS) environment is a prime example of how embedded finance is evolving beyond simple credit or insurance offerings. By leveraging Adyen Giving, Hungry Jack’s is effectively removing the friction from philanthropy, transforming a high-volume QSR environment into a massive fundraising engine. For fintech providers, this move highlights the shift toward 'value-added services' as a key differentiator in the competitive merchant acquiring space. It isn't just about processing a transaction; it's about providing the infrastructure for corporate social responsibility (CSR) that scales. As consumers increasingly align their spending with their values, the ability for a payment platform to seamlessly facilitate micro-donations without disrupting the customer journey becomes a critical tool for brand loyalty and social impact in the digital economy.

Hungry Jack’s partners with Adyen to unite payments and purpose at checkout

Adyen, the global payments platform trusted by leading companies worldwide, today announced the next step in its partnership with Hungry Jack’s with the launch of Adyen Giving, making it simpler than ever for customers to donate at checkout.

Customers at all 471 Hungry Jack’s restaurants, can now round up their purchase to the nearest dollar to donate to Make-A-Wish® Australia, helping grant life-changing wishes for critically ill children across the country.

The round up donation, launched during Hungry Jack’s June 2025 annual Wishmaker campaign, raising an impressive $58,000 in its first month through Adyen Giving, with every dollar to be matched by Adyen until the end of the year. This initiative played a key role in the campaign’s record-breaking success, which saw a total of $2.7 million raised for Make-A-Wish Australia.

“We’re proud to support Make-A-Wish Australia in helping grant life-changing wishes,” said Chris Green, CEO at Hungry Jack’s.

“Adyen Giving makes it easy for our customers to get involved, and it’s been incredible to see how many have already chosen to give back and make a difference.” said Chris Green, CEO at Hungry Jack’s.

Donations help Make-A-Wish Australia grant a wide range of wishes – whether it’s meeting a hero, enjoying a special experience, or receiving a treasured gift – creating lasting memories and moments of relief for critically ill children and their families during incredibly tough times.

“This is exactly why we built Adyen Giving – to help businesses like Hungry Jack’s turn everyday transactions into real impact,” said Hayley Fisher, Country Manager, Adyen Australia and New Zealand.

“It’s powerful to see technology making it easier for customers to contribute, and we’re proud to support Hungry Jack’s and Make-A-Wish Australia in creating meaningful change.” said Hayley Fisher, Country Manager, Adyen Australia and New Zealand.

“Hungry Jack’s has been an incredible partner to Make-A-Wish Australia, with its commitment felt in every store and community,” said Sally Bateman, CEO at Make-A-Wish Australia.

“With the simple and convenient support of Adyen Giving, its customers’ generosity is helping create unforgettable experiences for seriously ill children and their families across Australia.” said Sally Bateman, CEO at Make-A-Wish Australia.

Adyen has powered Hungry Jack’s payments network since 2018, supporting seamless transactions across online, in-store, drive-thru, and mobile channels. Now with Adyen Giving, the partnership is helping turn every checkout into a purpose-driven touchpoint.

FF NEWS TAKE:

Adyen is proving that the 'single platform' approach is about more than just data consolidation; it's about feature flexibility. While 'round-up' features aren't new, the scale at which Adyen and Hungry Jack’s are deploying this—and the immediate $58,000 proof of concept—shows that when you bake purpose into the payment rail, the results are immediate. This moves the needle by demonstrating that fintech can be a force for good without sacrificing transaction speed.