Adyen and JOE & THE JUICE Redefine the Countertop Experience with Multimedia SFO1 Terminals

WHY THIS MATTERS:

The evolution of the Point of Sale (POS) from a mere transaction hub to a sophisticated engagement engine is a critical trend in the 'unified commerce' era. Adyen’s deployment of the SFO1 terminal with JOE & THE JUICE highlights a strategic pivot in the F&B sector: the terminal is no longer just a cost center but a primary marketing channel. By integrating an 8-inch multimedia display, Adyen is addressing the 'last mile' of customer data collection, allowing brands to bridge the gap between digital loyalty apps and physical footfall. In a high-velocity environment like a juice bar, the ability to deliver personalized incentives and capture real-time feedback during the seconds it takes to pay is a massive competitive advantage. This move also underscores Adyen's dominance in providing a single, global stack that handles the nuances of regional payment preferences while maintaining a consistent brand experience across borders.

Adyen Supports JOE & THE JUICE’s International Growth and Expansion

Adyen, the global financial technology platform of choice for leading businesses, is partnering with urban juice bar and coffee concept JOE & THE JUICE to revolutionize its in-store payment experience with Adyen’s proprietary multimedia countertop SFO1 terminal.

For over a decade, JOE & THE JUICE has partnered with Adyen to streamline payment operations and drive efficiency across its growing global footprint. As the brand accelerates its expansion in the U.S. market, particularly in key cities like New York, it is turning to Adyen’s technology to enrich in-store experience.

The latest deployment of Adyen’s SFO1 terminals marks a significant step, combining frictionless payments with integrated brand engagement and loyalty programs directly at the point of sale. This enables JOE & THE JUICE to turn each transaction into a moment of interaction, using real-time data and feedback to strengthen the brand and foster deeper customer connections.

As part of its U.S. growth strategy, JOE & THE JUICE is using these intelligent terminals not just to simplify checkout, but to gather insights that help inform store experiences, shape its marketing approach, and ultimately, build long-term customer loyalty in a highly competitive F&B landscape.

“Adyen has been a trusted partner and leveraging their financial technology to expand internationally was an easy decision”, said Nicolai Schnack, CTO at JOE & THE JUICE.

"Adyen’s new SFO1 terminal allows us to adapt to various market environments, enhancing our in-store experience to match the retail environment. It enables us to meet customers where they are, fostering a global connection to the brand." said Nicolai Schnack, CTO at JOE & THE JUICE.

The SFO1 terminal supports JOE & THE JUICE’s digital expansion by enabling pre-ordering through the app, providing personalized loyalty incentives, and incorporating marketing content directly at checkout. This shift reflects the growing consumer demand for personalized brand experiences in the company’s U.S. and European markets.

“The way customers interact at checkout varies between U.S. and European audiences across contactless payments and credit usage, for example, and we’re excited to help support JOE & THE JUICE cater to local consumer preferences,” said Roelant Prins, Chief Commercial Officer at Adyen.

“The SFO1 terminal makes it easier to reward and learn from customers in real-time. It’s a great example of how the point of sale can become a point of connection.” said Roelant Prins, Chief Commercial Officer at Adyen.

FF NEWS TAKE:

Adyen continues to prove that hardware is the new software in the battle for merchant loyalty. While many fintechs focus solely on the invisible plumbing of payments, Adyen’s investment in proprietary, high-end hardware like the SFO1 creates a 'sticky' ecosystem that is hard for competitors to displace. For JOE & THE JUICE, this isn't just a tech upgrade; it's a survival tactic in a crowded market where data-driven personalization is the only way to maintain premium margins.