Getnet Expands Across 30+ European Countries with Single Entry Point Payment Integration

Getnet, the merchant payments arm of Santander, has launched a unified European infrastructure allowing multinational businesses to access payment services across more than 30 countries through a single integration. This expansion addresses the technical friction of cross-border commerce by consolidating local payment methods, currency conversion, and multi-country payouts into a centralized platform for e-commerce and marketplaces.

What was announced

The core of the announcement is the Getnet Single Entry Point (SEP), a technical infrastructure designed to simplify how multinational merchants and marketplaces operate within the European Economic Area. By utilizing SEP, businesses can bypass the traditional need for multiple regional integrations, instead connecting to a single hub that manages diverse regulatory requirements and technical standards across over 30 European nations. This move significantly broadens Getnet’s reach, which was previously concentrated in Latin America, Spain, and Portugal.

Beyond simple transaction processing, the platform facilitates fund collection, balance reconciliation, and currency conversion. At launch, the system supports 20 different currencies and enables payouts to 140 countries. For merchants operating in the Iberian Peninsula, Getnet acts as a direct member for local payment schemes such as Bizum in Spain and MB WAY in Portugal, offering deeper integration than third-party aggregators.

The expansion also includes the development of an open partner ecosystem. Getnet is collaborating with payment service providers (PSPs) and software vendors to integrate new payment models, including account-to-account (A2A) transfers and instant payments. This follows the company’s recent activity in Latin America, where it executed the region's first agentic transaction using Mastercard Agent Pay technology, signaling a shift toward AI-driven commerce.

"This expansion marks a new chapter for Getnet in Europe. Businesses can access multiple markets through a single integration, with transparent pricing and dedicated support. Our goal is simple: help companies grow internationally while improving payment performance."

Rubén Justel, CEO of Getnet Europe.

The companies involved

Getnet is the global merchant payments platform owned by Santander. It has established itself as a major player in the Latin American market, processing billions of transactions across Brazil, Mexico, Chile, Uruguay, Colombia, and Argentina. The company serves as a critical pillar in Santander's broader strategy to capture a larger share of the global payments value chain, moving beyond traditional banking into high-growth fintech services.

As a subsidiary of one of the world's largest financial institutions, Getnet leverages Santander’s massive balance sheet and existing corporate relationships while operating with the agility of a dedicated payments firm. The platform is positioned to compete with both legacy merchant acquirers and modern fintech companies by offering a hybrid of global scale and local expertise. The appointment of dedicated leadership, including Rubén Justel as CEO of Getnet Europe and Juan Franco as CEO of Getnet, underscores the organizational focus on scaling this merchant-centric model. The company’s recent technological investments suggest a pivot toward becoming an infrastructure provider for the broader ecosystem, rather than just a standalone acquirer.

What FF News has reported before

FF News has tracked Getnet’s evolution from a regional acquirer to a global technology provider. In June 2026, we reported on how Getnet develops infrastructure that enables businesses to accept AI agent-initiated payments, a move that aligned with Santander's broader digital transformation. This was followed by news that Santander targets €1 billion AI value and expands access to 185,000 employees, highlighting the parent company's commitment to automation.

In the merchant services space, Getnet has also focused on value-added features. We covered the launch of a loyalty-focused solution when Getnet launches Getnet Engage to transform merchant loyalty through payment terminals. Furthermore, the company has actively expanded its hardware and unattended retail presence, as seen when Nayax and Santander’s Getnet partner to transform unattended payments across LatAm and Iberia.

What this means

This expansion places Getnet in direct competition with established European payment giants like Adyen and Stripe, who have long dominated the "single integration" narrative. By leveraging Santander’s existing banking licenses and local memberships in schemes like Bizum, Getnet can potentially offer more competitive pricing and better authorization rates than pure-play tech aggregators. The industry is seeing a consolidation of payment stacks; merchants no longer want to manage multiple providers for different regions. The real test for the sector will be how quickly legacy-backed platforms can iterate on emerging tech like A2A. As cross-border regulations in Europe become more complex, providing a "Single Entry Point" that handles compliance as well as code will be the primary differentiator.