Getnet Launches Getnet Engage to Transform Merchant Loyalty Through Payment Terminals

Quick Summary

Getnet Engage is a new loyalty programme solution from Santander’s Getnet that integrates rewards directly into the payment terminal. By using automatic card recognition, merchants can drive repeat business without requiring customers to carry physical loyalty cards or download additional mobile applications.

How Does Getnet Engage Simplify Customer Loyalty?

Getnet Engage solves the friction of traditional rewards by embedding the loyalty experience into the payment transaction flow. Instead of fumbling for apps or plastic cards, the system uses automatic customer recognition via the payment card used at the POS. This frictionless checkout experience ensures that every transaction is an opportunity for engagement.

• Instant reward confirmation sent directly to the customer's mobile phone.
• Digital stamp cards and points-based systems managed at the terminal.
• Zero registration friction for the consumer at the point of sale.

By removing barriers to entry, merchants can capture valuable customer data and increase the participation rates of their retention strategies.

What Business Intelligence Does the Platform Provide?

Beyond simple rewards, the platform offers a robust analytics dashboard designed to give merchants actionable consumer insights. Business owners can track campaign performance metrics and identify new commercial growth opportunities based on real-time spending patterns. This data-driven commerce approach allows small and large businesses to compete with major retailers who have historically dominated the loyalty space.

Where is Getnet Engage Launching?

The initial rollout of Getnet Engage will begin in Brazil, a key market for Santander's merchant services. Following the South American debut, the solution will expand across Latin America and Europe. This phased expansion highlights Getnet's commitment to providing global payment solutions that are tailored to local merchant needs.

“Getnet Engage is another example of how we are expanding our proposition beyond payment acceptance, giving merchants simple, intelligent tools to build stronger customer relationships, improve business performance and compete more effectively.” said Juan Franco, CEO of Getnet.

FF NEWS TAKE:

This move by Getnet significantly moves the needle by turning the payment terminal from a cost center into a revenue-generating engine. By eliminating the 'loyalty app fatigue' that plagues consumers, Getnet is making embedded loyalty a standard feature of the transaction. For merchants, the ability to access sophisticated customer analytics without a complex CRM integration is a major win for the SMB fintech sector.