Swap Appoints New CFO, CTO and SVP of Product to Scale Global Agentic Commerce Platform

Quick Summary

Swap has expanded its leadership team by appointing Peter O’Higgins as CFO, Piotr Uryga as CTO, and Krzysztof Marcisz as SVP of Product. These hires aim to scale Swap's agentic commerce platform, which currently supports over 1,000 businesses globally across its London, New York, and Amsterdam offices.

How is Swap Scaling its Agentic Commerce Infrastructure?

Swap is strengthening its operational foundation to support a rapidly expanding customer base and global footprint. By appointing seasoned executives from high-growth firms like Revolut, Brex, and Tripadvisor, the company is focusing on maturing its finance, engineering, and product functions. The agentic commerce platform replaces static websites with immersive, agent-led experiences, and the new leadership will oversee the infrastructure necessary to maintain this unified platform.

• Over 1,000 businesses globally currently use the Swap platform.
• The company employs more than 350 people across major hubs including London, New York, and Amsterdam.
• New CFO Peter O’Higgins previously helped scale Revolut from 40 to over 850 employees.

What Expertise Do the New Leadership Hires Bring to Swap?

The new leadership team brings extensive experience in hyper-growth environments and large-scale acquisitions. Peter O’Higgins, the new CFO, served as Revolut’s first CFO and Managing Director for UK and Europe at Brex. Piotr Uryga, joining as CTO, previously led over 300 engineers at Tripadvisor and built Qualtrics’ European R&D organization. Krzysztof Marcisz, SVP of Product, led product teams through Qualtrics’ $8 billion acquisition by SAP.

“Peter, Piotr and Krzysztof bring deep experience building finance, engineering and product organizations through periods of rapid growth and transformation. Their arrival strengthens the foundation we need to serve a rapidly expanding customer base, enter new markets and continue building Swap into a global company,” said Sam Atkinson, CEO and Co-founder of Swap.

How Does Swap Support Global Merchant Expansion?

Swap provides a commerce operating system that handles the complexities of international selling, including cross-border logistics, returns, inventory, tax, and global compliance. By integrating these features into a single branded flow, Swap allows merchants to scale globally on one unified platform. The addition of an agentic commerce storefront further differentiates the offering by moving beyond traditional discovery-to-checkout models.

FF NEWS TAKE:

This leadership expansion significantly moves the needle for Swap as it transitions from a high-growth startup to a mature global player in the agentic commerce space. By poaching talent from fintech giants like Revolut and Brex, Swap is signaling its intention to dominate the commerce operating system market. The focus on scaling engineering and financial infrastructure suggests the company is preparing for even more aggressive global expansion and complex product rollouts.