REPAY Signs Reseller Agreement with Visa to Empower ISOs and ISVs with Direct Visa Platform Connect Access

REPAY has entered a strategic reseller agreement with Visa to bring the Visa Platform Connect (VPC) to the independent sales channel. This collaboration allows ISOs and ISVs to bypass legacy third-party processors, offering fintech professionals a streamlined path to enterprise-grade infrastructure and direct clearing and settlement capabilities within the VisaNet ecosystem.

What was announced

The collaboration establishes REPAY as one of a select group of U.S.-based processors authorized to bring Visa Platform Connect (VPC) to Independent Sales Organizations (ISOs) and Independent Software Vendors (ISVs). Under this agreement, REPAY functions as the clearing and settlement backend, providing the necessary infrastructure for clients to build end-to-end processing solutions that connect directly to Visa’s global payment ecosystem.

The integration is specifically designed for technology-forward ISOs that have already developed their own proprietary authorization frameworks. By connecting to VPC via REPAY’s infrastructure, these organizations can consolidate their processing on a modern platform, eliminating the traditional reliance on legacy third-party processors. This shift is intended to reduce the costs and complexities often associated with older routing systems that can limit innovation.

Key technical benefits for clients include a single, secure API connection that supports both card-present and card-not-present transactions. The platform is designed for rapid deployment, promising an accelerated time to market of less than six weeks. Furthermore, the solution provides a compliance offload for critical industry requirements, including EMV and PCI DSS standards, allowing software vendors to focus on their core product offerings rather than regulatory overhead.

"Technology-forward ISOs and ISVs have built sophisticated authorization capabilities and are looking for modern infrastructure to support full payment processing. REPAY can now provide our clients with direct access to Visa’s platform and the clearing and settlement backbone to support a complete, end-to-end processing solution."

Melissa Kirk, Senior Vice President, Clearing and Settlement, REPAY.

The companies involved

REPAY (NASDAQ: RPAY) is a prominent provider of bill payment solutions, focusing on modernizing the way businesses and consumers move money. The company positions itself as a bridge between complex financial ecosystems and the end-user, specializing in clearing and settlement services that support a variety of payment modalities. By acting as the backend for ISOs and ISVs, REPAY enables smaller financial technology entities to operate with the scale and reliability of a major processor.

Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. As the operator of VisaNet, one of the world’s most advanced processing networks, Visa provides the foundational technology for the global shift toward a cashless economy. The company frequently collaborates with fintech partners to expand the reach of its "next-generation" open payments platforms, such as Visa Platform Connect, ensuring its ecosystem remains accessible to agile, software-driven payment providers.

What FF News has reported before

FF News has extensively tracked Visa’s efforts to integrate its payment rails with emerging fintech platforms and global infrastructure providers. Recently, we covered how Bix Launches Unified Financial Platform Integrating Self-Custody, Visa Payments, and IBANs, highlighting the card giant's role in bridging digital assets and traditional banking. Our reporting has also touched on the broader infrastructure landscape, such as when Nium Expands Global Infrastructure with Domestic Card Issuance Launch in the United States and the collaborative efforts seen when Lithic and Monavate Partner to Streamline Fiat and Digital Asset Card Issuing. Additionally, we reported on regulatory and monetization shifts in the space, including how Ozone API Debuts cVRP Solution to Fast-Track Open Banking Monetisation for Non-CMA9 Banks.

What this means

This move is a direct challenge to legacy processors that have long held a stranglehold on the ISO and ISV markets through restrictive, high-cost routing requirements. By providing a direct path to VisaNet, REPAY is effectively commoditizing the clearing and settlement layer, allowing software-led payment companies to maintain higher margins and greater control over their user experience. The six-week implementation window is particularly aggressive, putting pressure on traditional incumbents who often take months to onboard new partners. Watch for a shift in the power dynamic as ISOs increasingly seek "processor-agnostic" or direct-connect models to avoid the technical debt associated with older financial infrastructure.