Ecommpay Secures Triple Shortlist at Fin.Tech Marketing European Awards 2026

Ecommpay has secured three finalist nominations at the Fin.Tech Marketing European Awards 2026, marking a significant milestone in its transition from a traditional payment service provider to a strategic fintech partner. For industry professionals, this recognition highlights the growing importance of integrated AI and brand repositioning in driving B2B growth within the competitive global payments landscape.

What was announced

The Fin.Tech Marketing European Awards 2026 has shortlisted Ecommpay in three distinct categories: Best B2B Marketing Team, Best Integrated Marketing & Go-To-Market Launch Campaign, and Best Digital Marketing, AI & Innovation. These awards are designed to honor the most innovative and forward-thinking marketing strategies across the financial services and technology sectors in both B2B and B2C environments.

The nominations follow a year of significant internal transformation for Ecommpay. In 2024, the firm’s marketing department spearheaded a comprehensive company-wide rebrand and repositioning effort. This initiative aimed to shift the company's market perception from a standard Payment Service Provider (PSP) to an inclusive fintech partner. The strategy relied on a specialized B2B team comprising experts in brand management, content creation, demand generation, and digital execution.

Central to these nominations is the firm’s application of artificial intelligence and integrated digital tools, which the company credits for delivering measurable business growth and establishing brand leadership. Voting for the Leaders & Teams categories remains open until September 10th, with the final winners set to be revealed during a ceremony in London on October 15th.

"The Ecommpay B2B marketing team leads with purpose and performance, prioritising accessibility, diversity and ROI. They don't just lead marketing initiatives; they co-create value with clients, partners and stakeholders and push boundaries through multi-channel execution. Since the launch of our new brand positioning, our website has become more relevant and engaging for our target audience. We are delighted that the team’s achievements have been recognised in this way, with each of these three nominations being well-deserved."

Miranda McLean, Chief Marketing Officer at Ecommpay.

The companies involved

Ecommpay is an inclusive global payments platform that provides a suite of financial services designed to facilitate international commerce. The company operates as a full-stack payment ecosystem, offering merchants access to acquiring services, diverse payment methods, and sophisticated fraud prevention tools. In a market often crowded by legacy processors, Ecommpay has sought to differentiate itself by focusing on inclusivity and technological agility, moving beyond simple transaction processing to offer consultative fintech partnerships.

The company’s recent trajectory has been defined by a shift toward high-performance B2B marketing, utilizing AI to optimize the customer journey and improve engagement across digital touchpoints. This strategy is overseen by leadership with deep roots in the sector; Miranda McLean, who serves as Chief Marketing Officer at Ecommpay, also holds the title of Chief Marketing Officer at Banking Circle, bringing extensive experience in scaling financial infrastructure brands. This dual-perspective leadership likely informs Ecommpay's focus on bridging the gap between complex technical payment solutions and accessible, value-driven brand messaging for global merchants.

What FF News has reported before

FF News has closely tracked Ecommpay’s technological and strategic expansions throughout 2026. We recently covered how Ecommpay Integrates Full-Stack Acquiring into PayControl’s AI-Driven Orchestration Platform, a move that bolstered its technical ecosystem. The firm has also been active in thought leadership, as seen when Ecommpay Launches ‘Making Payments Make Sense’ Podcast to Demystify Fintech Complexity.

Recognition is not new for the firm; we reported when Ecommpay Secures Fraud Prevention Solution of the Year at 2026 Retail Systems Awards. However, the company remains grounded in consumer realities, as highlighted in our report where Ecommpay Research Reveals 50% of Consumers Distrust AI Agents with Payment Details, showing a balanced approach to innovation and user sentiment.

What this means

These nominations signal that the "commoditization trap" in payments can be escaped through aggressive brand repositioning. By moving from a "PSP" label to a "Fintech Partner," Ecommpay is putting pressure on traditional acquirers who rely solely on price and volume rather than strategic value. The inclusion in the AI and Innovation category is particularly telling; it suggests that Ecommpay is successfully using AI not just for back-end fraud detection, but as a front-end growth engine. Watch for whether this marketing-led transformation translates into increased market share in the enterprise segment, where "partnership" often outweighs "processing" in procurement decisions.