Mobey Forum Launches Digital Wallet Control Points Tool to Navigate Agentic Commerce and Identity

Mobey Forum has launched its Digital Wallet Control Points tool to help banks and payment providers navigate the increasingly complex wallet ecosystem. By identifying 22 specific points of influence, the interactive framework allows strategy teams to map out their role in digital identity, agentic commerce, and data-driven loyalty, ensuring they maintain relevance as wallets evolve beyond simple payment containers.

What was announced

The Digital Wallet Control Points tool is an interactive resource designed specifically for strategy teams within banks, payment providers, and wallet operators. It identifies 22 distinct "control points"—specific operational areas or ecosystem components where an organisation can exert influence or control over how the wallet functions. The tool maps these points against various roles in the ecosystem, illustrating how they are interconnected and which entities are typically involved in each.

Developed by Mobey Forum’s Digital Wallet Expert Group, the tool serves as a practical framework for several strategic activities. Organisations can use it to explore where they currently hold influence, which industry relationships are most critical, and where a third-party partner may be required. It is intended to be used for scoping security reviews, developing strategies for agentic commerce, and identifying specific areas for investment or competitive positioning. By providing a shared visual representation of the ecosystem, it helps teams move from abstract discussion to practical decision-making.

The launch comes as the European Digital Identity Wallet gains momentum, forcing a shift in how identity and credential sharing are integrated into financial services. The tool addresses this by allowing firms to examine the connections between identity, payments, and personalised loyalty services. It also prepares organisations for the rise of agentic commerce, where automated agents act on behalf of customers, potentially shifting traditional banking roles and relationship dynamics.

"As digital wallets evolve beyond payments into identity, agentic commerce, data-driven insights and personalised loyalty banks need a clear view of where they can create value and exert influence. The Digital Wallet Control Points tool provides a practical framework for understanding the ecosystem players, identifying strategic opportunities, and making better decisions about investment, partnerships, and competitive positioning,"

Marina Repo, Co-Chair of Mobey Wallet expert Group.

The companies involved

Mobey Forum is a global, non-profit, member-driven industry association that brings together banks and other financial institutions to explore the future of digital financial services. The organisation operates through various expert groups, such as the Digital Wallet Expert Group, which facilitate collaborative discussion and analysis among industry leaders. Its membership includes a broad spectrum of players across the payments and technology landscape, focusing on identifying emerging trends and creating frameworks that help the sector adapt to technological shifts.

The development of the Digital Wallet Control Points tool was led by industry experts including Marina Repo, Co-Chair of Mobey Wallet expert Group, and Cédric Sieber, who also serves as a Co-Chair for the group. Additionally, Kristian T. Sørensen, who is the Global Ambassador, Digital ID at IN Groupe, contributed to the project as a Co-Chair of the expert group. By leveraging the collective expertise of its members, Mobey Forum aims to provide neutral, actionable insights that assist financial institutions in making informed decisions about their digital strategy and market positioning without the bias of a single commercial entity.

What FF News has reported before

FF News has closely followed Mobey Forum’s efforts to provide strategic guidance to the banking sector as it navigates digital transformation. Previously, the organisation published Mobey Forum Unveils New Report: “Embedded Finance: A Strategic Roadmap for Banks”, which offered a similar framework for institutions looking to integrate financial services into non-financial platforms. The forum has also addressed the risks associated with a more interconnected financial landscape, as seen in Mobey Forum Calls for a Collaborative Approach to Fraud Prevention in Rethinking Fraud in a Connected World. Earlier coverage also highlighted the commercial opportunities within the sector, specifically how Mobey Forum: Open Banking APIs Offer Significant Monetisation Potential for Banks.

What this means

The launch of this tool signals a critical juncture for traditional banks that are currently at risk of being sidelined in the digital wallet race. As big tech players and sovereign identity schemes move into the space, the "control point" concept highlights that the battle is no longer just about who owns the transaction, but who owns the underlying data and identity verification. This announcement puts pressure on legacy institutions to move beyond a "wait and see" approach. The industry now faces a fundamental question: can banks maintain a central role in the ecosystem, or will they be relegated to back-end utility providers as agentic commerce shifts the primary customer relationship to automated software?