Hyundai Card and CEKAI Debut Industry-First 3D Motion Graphic Credit Cards

Hyundai Card has introduced the NAVER Hyundai Card Edition3, a new credit card series featuring 3D motion graphics developed in partnership with the creative collective CEKAI. For fintech professionals, this launch represents a significant effort to maintain the relevance of physical payment hardware through high-end design innovation, blending traditional financial products with the aesthetic appeal of luxury digital art.

What was announced

The NAVER Hyundai Card Edition3 is the result of a collaboration between Hyundai Card, Korean tech giant NAVER, and the New York-Tokyo creative collective CEKAI. The project, which began in mid-2025, sought to move beyond flat 2D card aesthetics by applying 3D motion graphics to the physical card plate. This design approach was inspired by CEKAI’s high-profile 3D billboard work for global brands such as Nike, BMW, and Fendi.

The collection consists of three distinct plate options:

• Plus: Designed to represent the benefits of the NAVER Plus Membership.
• Neo: A futuristic design utilizing color gradients and geometric graphics.
• Logo Metal: A premium metal plate where the NAVER logo appears to move through motion graphic design cues.

To achieve the 3D effect, Hyundai Card’s Design Lab utilized advanced laser techniques to detail the fine particles on the metal plate and applied special films to the plastic versions to accentuate dynamic graphic elements. The development process involved over 100 draft designs, with the visuals and motion effects being developed simultaneously rather than as an afterthought to a static image. This launch targets consumers who value the intersection of technology, art, and financial utility within the Korean market.

"Currently, credit cards exist as physical plates, but we can easily imagine a future where they evolve into digital displays or take on entirely different forms. This project was incredibly exciting because of those diverse possibilities. I hope NAVER Hyundai Card members can feel that potential as well."

Kota Iguchi, Creative Director and Motion Designer at CEKAI.

The companies involved

Hyundai Card is a prominent South Korean credit card issuer known for its focus on design and data-driven services. The company has a history of partnering with major industry players to create specialized financial products and has established itself as a leader in the Korean financial innovation space. NAVER, often referred to as South Korea’s answer to Google, is a massive tech conglomerate that operates the country’s leading search engine, e-commerce platforms, and the NAVER Plus Membership ecosystem.

CEKAI, the third partner in this initiative, is a creator collective based in New York and Tokyo. The group has built a global reputation for its work in motion graphics and digital displays, having produced hyper-realistic 3D content for Times Square in New York and Omotesando in Tokyo. In Korea, the collective is also recognized for its creative production in the music industry, specifically for artists such as RM and Hyukoh. By combining Hyundai Card’s expertise in material selection and physical card feasibility with NAVER’s brand assets and CEKAI’s creative freedom, the partnership aims to redefine the physical credit card as a coveted item.

What FF News has reported before

FF News has followed Hyundai Card’s recent efforts to diversify its brand and integrate advanced technology into its operations. In September 2026, we reported on how Hyundai Card and E-Mart Turn Transaction Data into Best-Selling Ready Meals, showcasing the firm's ability to leverage consumer insights for product development. The company has also been at the forefront of internal tech adoption, as seen in Hyundai Card Pioneers AI Transformation with Generative PR and Executive LLM Training. Additionally, the firm has focused on niche consumer segments, recently making headlines when Hyundai Card Revives Alphabet Card as Independent Brand to Target Korea’s Fragmented Consumer Lifestyles. These initiatives reflect a broader strategy of using design and data to differentiate in a crowded financial landscape.

What this means

This announcement highlights a growing tension in the payments industry: as digital wallets become the default, the physical card must evolve into a luxury accessory to justify its existence. By investing in 3D motion graphics, Hyundai Card is betting that "premiumization" will retain high-value users who see their card as a lifestyle statement. This move puts pressure on traditional banks relying on generic plastic designs, which are increasingly viewed as disposable. However, it raises questions about the long-term viability of physical hardware. If the industry eventually shifts toward digital displays, this focus on physical plates may represent the final peak of traditional card manufacturing before a total digital transition.