Merchants Eye — Payments & Ecommerce News

PayPal and Glance Launch Agentic Commerce Integration for Native In-App Checkout

By Lauren Towner · 16 October 2026

Press Release: PayPal and Glance Launch Agentic Commerce Integration for Native In-App Checkout | Featured Image by FF News

Glance has integrated PayPal to enable native checkout and real-time product data within its AI-powered shopping platform, targeting tens of millions of US consumers. For fintech professionals, this move signals a shift toward "agentic commerce," where AI agents handle the entire discovery-to-purchase funnel without redirecting users to external merchant websites.

What was announced

Glance, an AI-powered personal shopping platform, has launched an agentic commerce integration with PayPal to provide native checkout and real-time product data for tens of millions of consumers in the United States. The partnership allows users to discover products, visualize them through AI-generated avatars for virtual try-ons, and complete transactions using PayPal’s payment infrastructure without leaving the Glance environment.

As the exclusive partner providing native in-app checkout on the platform, PayPal enables a frictionless path to purchase. The integration is designed to bridge the gap between product discovery and final sale, allowing shoppers to build carts and pay securely within the same interface. For retailers, the service offers a streamlined method to extend storefronts into AI-driven ecosystems. Through a single integration, merchants can surface real-time information regarding product pricing and availability while maintaining control over their customer relationships.

Glance is currently pre-installed or available for download on more than 60 million mobile and Connected TV (CTV) devices. This reach is supported by partnerships with major device manufacturers including Samsung and Motorola, as well as service providers like DirecTV and Google’s Android TV. The platform also maintains relationships with two of the three largest mobile operators in the U.S. market. By integrating PayPal, Glance can now offer a full-stack commerce experience that connects real-time product data and cart management directly to a trusted checkout solution.

The companies involved

PayPal is a global leader in the digital payments space, maintaining a significant presence in the fintech sector with a focus on expanding its embedded payment solutions and stablecoin infrastructure. The company has recently focused on adapting its offerings for the next generation of commerce, including the development of "agentic commerce" services that allow merchants to connect with various AI-powered shopping experiences through a unified framework. With over 140 reports on the company in the FF News archives, PayPal continues to be a central figure in the evolution of consumer finance.

Glance is an AI-powered personal shopping platform that focuses on meeting consumers at the point of inspiration. Backed by the global technology company InMobi, Glance leverages its position within the mobile ecosystem to provide discovery-led shopping experiences. By embedding its technology directly into the hardware and operating systems of millions of devices, the company bypasses traditional search-based commerce. The platform's use of AI avatars and virtual try-on technology is central to its strategy of engaging users through visual and interactive content before they initiate a specific product search. This approach allows Glance to capture consumer intent earlier in the shopping journey than traditional e-commerce platforms.

What FF News has reported before

FF News has extensively tracked PayPal’s evolution into more specialized commerce and infrastructure roles. This includes the company's efforts to broaden its reach through partnerships, such as when BigCommerce and PayPal Expand Embedded Payments Solution to UK Merchants. We have also covered the firm's data-driven insights into consumer behavior, notably in the PayPal 2026 Survey: Americans Prioritize BNPL and Rewards to Protect Holiday Spending.

Beyond traditional retail, PayPal has made significant strides in blockchain and stablecoin technology. FF News reported on the launch of a custom infrastructure project in PayPal, MoonPay, and M0 Launch PYUSDx to Power Custom Stablecoin Infrastructure. Additionally, the broader intersection of AI and financial services remains a key focus area, as seen in our coverage of firms like Blee, which Secures $27M to Automate AI Marketing Compliance for Banks and Financial Firms.

What this means

This integration marks a significant milestone in the shift from search-based e-commerce to discovery-led "agentic" commerce. By removing the redirection to external sites, PayPal and Glance are challenging the traditional dominance of browser-based shopping and standalone retail apps. This puts pressure on traditional affiliate marketing models and search engines, as the point of sale moves directly into the AI discovery layer. The success of this model will likely depend on whether consumers trust AI agents to handle the nuances of product selection and whether other payment providers can break PayPal's exclusive hold on native in-app checkout in these emerging environments.

Companies in this story: PayPal, Glance

People in this story: Mike Edmonds, Mansi Jain

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