Nayax Enters US Fuel Retail Market via Strategic Partnership with Allied Electronics

Nasdaq-listed Nayax Ltd. has entered a distribution partnership with Allied Electronics, Inc. to deploy its VPOS Media 5 outdoor payment solution across the United States fuel retail market. This move addresses a critical infrastructure gap as card payments at the pump surge, offering fintech observers a clear look at how unattended payment technology is modernizing high-volume legacy sectors.

What was announced

The partnership centers on the distribution of Nayax Fuel’s VPOS Media 5, an outdoor payment terminal designed specifically for the rigors of the fuel forecourt. This solution is being introduced to a US market where convenience stores are the primary fuel source, generating more than $450 billion in fuel sales in 2025 alone. With approximately 80% of all fuel purchased in the United States flowing through these convenience locations, the demand for reliable, high-speed transaction processing is at an all-time high.

The technical integration leverages Allied Electronics’ established NeXGen PRIME forecourt controller, a system already deployed across tens of thousands of locations nationwide. By pairing this with Nayax’s payment infrastructure, retailers can manage a comprehensive suite of services including payment at the dispenser, station management, and forecourt control. This unified approach is built on Nayax Fuel’s previous acquisitions and integrations of OTI PetroSmart and Roseman, which provided the foundational technology for this dedicated vertical. The shift in consumer behavior drives the urgency of this rollout; card payments now account for 81% of all pump transactions, a significant increase from the 64% recorded just ten years ago. Both companies will showcase these integrated solutions at the upcoming NACS Show in Las Vegas, scheduled for October 7-9, 2026, at booth C6385.

"The US fuel industry is moving through a modernization cycle, and operators need both reliable forecourt systems and modern payment solutions at the pump,"

Bob Danford, Director of Engineering & Development at Allied Electronics, Inc.

The companies involved

Nayax is a global commerce enablement, payments, and loyalty platform listed on both the Nasdaq and the Tel Aviv Stock Exchange under the ticker NYAX. The company specializes in providing comprehensive payment solutions, particularly for the unattended retail sector. Its platform is designed to help merchants scale their operations by integrating localized payment methods and management tools into a single ecosystem. Nayax has recently expanded its reach through strategic acquisitions, forming the Nayax Fuel vertical to address the specific complexities of the energy and petroleum retail sectors.

Allied Electronics, Inc. is a long-standing fixture in the American retail petroleum industry, having served the market since 1978. The company is recognized for its forecourt automation systems, which serve as the "brain" of the gas station, coordinating communication between fuel dispensers, point-of-sale systems, and payment terminals. Its NeXGen PRIME controller is a staple in the industry, utilized by thousands of operators to maintain uptime and ensure regulatory compliance. Unlike many fintech startups, Allied brings decades of hardware reliability and deep relationships with US fuel retailers, providing a trusted bridge for modern payment technologies to enter the traditional forecourt environment.

What FF News has reported before

FF News has closely followed Nayax’s aggressive expansion into diverse unattended payment verticals and international markets. In September 2026, we covered how Nayax and Santander’s Getnet Partner to Transform Unattended Payments Across LatAm and Iberia, a move that mirrored this US expansion by leveraging a major regional partner. The company’s focus on specialized hardware was also evident in August 2026, when Nayax Launches VPOS Media 4 Mini to Streamline EV Charging Payments in Brazil.

Beyond hardware, FF News reported on the company's software evolution in Nayax Launches AI Layer for MoMa App to Revolutionize Unattended Retail Management, highlighting their push into artificial intelligence for operator efficiency. Additionally, our report on how UK Arcade Visitors Ditch Coins as Cashless Payments Overtake Cash underscored the broader global trend toward the cashless infrastructure that Nayax and Allied are now scaling in the US fuel sector.

What this means

The US fuel retail sector is currently a battleground for payment modernization. As card usage at the pump nears total dominance, the pressure on legacy operators to move away from siloed, aging hardware is becoming an existential threat to transaction speed and customer retention. This partnership suggests that the "all-in-one" platform model is winning over fragmented hardware-only solutions. For the wider fintech industry, this move signals that the next phase of growth in unattended payments will not come from new markets, but from the deep-tech retrofitting of massive, established industries like petroleum. The question remains whether hardware incumbents can pivot fast enough to support the media-rich, loyalty-integrated experiences that modern consumers now expect at every touchpoint.