EBANX Expands to Pakistan and Launches Native Apple Pay Decryption for Global Merchants

EBANX is expanding its global footprint into Pakistan and launching a native decryption architecture for Apple Pay across Latin America. For fintech professionals, this move highlights the critical role of local payment methods in high-growth, mobile-first markets where traditional credit card penetration remains low, presenting a significant opportunity for global merchant expansion.

What was announced

EBANX has confirmed its entry into the Pakistani market scheduled for the first half of 2027. This expansion targets a region where e-commerce spending is projected to grow at an average annual rate of 22% through 2030. The company will initially offer local alternative payment methods (APMs), specifically the digital wallets JazzCash and Easypaisa, which each possess a user base exceeding 50 million. Following these integrations, EBANX plans to add Raast, Pakistan’s national instant-payment rail, which saw transaction volumes double to 742.1 million in the third quarter of the 2026 fiscal year.

In addition to geographic expansion, EBANX unveiled a new technical architecture for Apple Pay across 11 markets in Latin America and the Caribbean. This model shifts the token decryption layer in-house, allowing EBANX to manage certificates, security keys, and end-to-end PCI DSS compliance within its own infrastructure. By handling decryption directly, the company removes the technical and compliance burden from merchants while streamlining the transaction flow. Early data from this setup indicates a significant performance boost, with tokenised wallet processing reaching a 94.4% approval rate—an 11-percentage-point increase over non-tokenised transactions. Furthermore, the Average Order Value (AOV) for these transactions was found to be 23.5% higher than standard card purchases.

"Solving complexity is the very core of what we do. Our expertise is transforming operational challenges into scalable growth for our merchants. This is the underlying logic behind our moves, whether expanding into a new market or delivering advanced technological architecture."

João Del Valle, Co-founder & Chief Executive Officer at EBANX.

The companies involved

EBANX is a global technology company that has specialised in payment services for emerging markets since its inception in 2012. Originally founded in Brazil to solve the challenge of connecting global brands with consumers using the local bank slip, Boleto, the company has since scaled its operations significantly. Today, EBANX processes over 4 million transactions daily and offers more than 400 payment rails and 200 different payment methods. It holds a unique position in the market as the only payment service provider with local acquiring capabilities across all 11 Latin American and Caribbean markets where Apple Pay is currently operational.

Apple Pay is a mobile payment and digital wallet service that utilises tokenisation to secure transactions. It allows users to make payments using credit or debit cards stored on Apple devices without sharing actual card numbers with merchants. As tokenised wallets gain traction in emerging markets, they have come to represent a substantial portion of e-commerce volume, including 25% in Brazil and 20% in Chile. EBANX’s new decryption model aims to capitalise on this trend by simplifying how global merchants accept these payments across the LATAM region.

What FF News has reported before

FF News has closely followed EBANX’s strategy of leveraging local payment ecosystems to drive merchant success. In September 2026, we reported on how EBANX and Kunfupay Drive 46% Revenue Growth in Peru via One-Click Yape Checkout. That initiative focused on reducing friction for users of the Yape wallet, mirroring the company's current efforts to integrate high-volume local wallets like JazzCash and Easypaisa in Pakistan. This consistent focus on "one-click" and "native" experiences suggests a broader corporate priority to eliminate the technical hurdles that often prevent global merchants from achieving high conversion rates in fragmented payment landscapes.

What this means

The move into Pakistan signals a strategic pivot toward the next frontier of high-growth, "unbanked" digital economies. By entering a market where smartphone ownership vastly outpaces credit card penetration, EBANX is betting that the future of cross-border trade lies in account-to-account and wallet-based rails rather than traditional plastic. Simultaneously, the Apple Pay decryption launch addresses a major pain point for global enterprises: the technical overhead of managing fragmented security standards. This shift puts pressure on traditional gateways to move beyond simple transaction processing and toward providing full-stack infrastructure that absorbs compliance and technical risks on behalf of the merchant. As digital wallets become the dominant e-commerce vehicle in emerging markets, the ability to provide native, high-approval processing will likely become the primary differentiator for global payment providers.