EBANX and Eneba Partnership Drives 138% Payment Volume Growth in Latin America

EBANX and Eneba have scaled their payment partnership across eight Latin American markets, recording a 138% surge in transaction volume through October 2026. For fintech professionals, the expansion highlights the critical role of alternative payment methods (APMs) in capturing the region's digital gaming sector, where traditional credit card penetration remains low.

What was announced

Eneba, a global digital marketplace for video games, has deepened its integration with EBANX to offer a localized payment portfolio across Brazil, Mexico, Colombia, Chile, Peru, Ecuador, Bolivia, and Argentina. The collaboration, which began in 2023, has seen significant traction; processed volumes more than doubled year-on-year in 2026. The strategy centers on bypassing the limitations of low credit card ownership—currently at 25% among adults in the region—by integrating local instant payment systems and digital wallets.

Key methods now supported include Brazil’s Pix and Boleto Bancário, Mexico’s SPEI and OXXO Pay, and Colombia’s Nequi. In Peru, the platform utilizes PagoEfectivo, alongside regional digital wallets like Mercado Pago. This multi-market approach responds to a shift in consumer behavior where 51% of Latin American adults have now engaged in digital payments, up from 34% a decade ago. The results indicate that transaction growth is being driven specifically by these local methods, with Eneba reporting consistent volume increases in Pix, Nequi, and SPEI throughout the current year.

"EBANX has been a strong partner in supporting our growth across Latin America. Their consistent performance and extensive coverage of local payment methods have helped us reflect consumer preferences in each market,"

Mantas Eitutis, Head of Payments & Risk at Eneba Games.

The companies involved

EBANX is a global technology company that specializes in payment services for emerging markets. Headquartered in Curitiba, Brazil, the firm has established itself as a primary bridge for global merchants looking to access consumers in Latin America, Africa, and Asia. It focuses on integrating diverse local payment rails into a single platform, allowing international businesses to accept everything from cash-based vouchers to real-time bank transfers. By providing a unified settlement process for fragmented markets, the company has become a key player in the cross-border e-commerce ecosystem.

Eneba is a global digital marketplace dedicated to video games, offering a platform for buying and selling game keys, gift cards, and software. The company operates in a highly competitive sector where checkout friction can lead to significant cart abandonment. By partnering with specialized processors, Eneba aims to improve authorization rates in regions where international credit cards are not the primary means of exchange. The marketplace serves a global audience but has increasingly focused on emerging economies where the gaming demographic is expanding faster than the traditional financial infrastructure.

What FF News has reported before

FF News has tracked EBANX’s expansion into diverse emerging markets and its focus on the gaming sector. Recently, the company facilitated a similar move for the NetEase Games Club to unlock local payments for Latin American players. Beyond the Americas, EBANX became the first global payments firm to launch recurring OPay payments in Nigeria, demonstrating its push into the African continent. Our coverage has also highlighted the shifting landscape of regional payment rails, such as Colombia’s Bre-B outpacing Brazil’s Pix in its first year of adoption. Additionally, research has indicated that the demographics of emerging market e-commerce are maturing, with older consumers expected to drive over half of future spending growth.

What this means

The 138% growth reported by Eneba serves as a reminder that "global" payment strategies often fail in Latin America if they rely solely on international card networks. The dominance of Pix in Brazil and the rise of Nequi in Colombia have turned what were once "alternative" methods into the primary checkout requirement. For the wider industry, this puts immense pressure on legacy processors to match the localized depth of specialists. It also raises questions about the long-term viability of cash-based methods like OXXO Pay as instant bank transfers continue to gain ground. Merchants who fail to adapt to this fragmented landscape risk being locked out of the region’s digital economy.