Adyen and GetYourGuide Extend 15-Year Partnership to Scale Global Travel Payments

Quick Summary

Adyen and GetYourGuide have extended their 15-year global travel payments partnership to drive international growth. By leveraging Adyen’s local acquiring licenses and alternative payment methods like BLIK, GetYourGuide ensures seamless, localized checkout experiences for millions of travellers across 18,000 cities worldwide, boosting conversion rates and trust.

How Does Adyen Support Global Travel Expansion?

Adyen provides the financial technology platform that allows GetYourGuide to scale rapidly into new territories without the friction of fragmented payment systems. By utilizing Adyen’s local banking licenses and direct integrations, the travel marketplace can offer familiar payment options that act as a mandatory trust signal for international travellers. This strategy has proven particularly effective in regional growth markets where local preferences dominate.

• Direct integrations with specialized local payment methods to reduce latency.
• Local acquiring footprint that optimizes domestic costs and authorization rates.
• Access to data-driven insights to refine the checkout experience across 150+ currencies.

What Results Has Localized Payment Integration Delivered?

The partnership focuses on customer-centric localization to drive measurable business outcomes. A primary example is the implementation of BLIK in Poland, which resulted in a significant conversion rate increase and massive adoption among local users. By moving away from a one-size-fits-all credit card approach, GetYourGuide captures a meaningful share of volume through alternative payment methods (APMs) that cater to affluent and local travellers alike.

• 15-year milestone of continuous innovation and shared growth.
• Presence in over 18,000 cities supported by Adyen’s global infrastructure.
• Support for 200,000 experiences through a reliable, secure payment foundation.

"Everything we do starts with the traveller," said Rob Rekrutiak, Chief Product Officer at GetYourGuide. "As we've scaled globally, payments have been core to earning that trust - when someone can check out the way they're used to, wherever they are in the world, it builds confidence before their trip even begins. Partners like Adyen match global reach with local execution, bringing the same frictionless experience to travellers everywhere so they can focus on having a great trip."

How Does This Partnership Drive Future Innovation?

The renewed agreement ensures that global travel payments remain at the forefront of GetYourGuide’s roadmap. As new payment technologies emerge, Adyen’s single global solution allows for rapid testing and deployment. This agility is critical for maintaining a friction-free experience as the platform expands its reach to 50,000 supply partners and millions of global customers.

"Celebrating 15 years together is a remarkable milestone that speaks to the depth of our collaboration," said Victor Gaarenstroom, Global Head of Travel & Mobility at Adyen. "Throughout this journey, we have grown, learned, and adapted alongside the GetYourGuide team. We are thrilled to continue acting as a vital strategic partner, leveraging our global footprint and robust local acquiring licenses to help them deliver friction-free, localized travel experiences across the globe."

FF NEWS TAKE:

A 15-year partnership in fintech is an eternity, proving that Adyen’s global travel payments infrastructure is more than just a utility - it is a competitive moat. By solving the complex puzzle of local acquiring and APMs, Adyen enables GetYourGuide to focus on experience rather than execution. This renewal signals that deep, integrated tech stacks win over modular, multi-vendor approaches in the high-stakes travel sector.