Adyen and GetYourGuide Renew 15-Year Partnership to Drive Localized Global Payments

Adyen and GetYourGuide have renewed their 15-year partnership, signaling a continued shift toward localized payment strategies in the global travel sector. For fintech professionals, this extension demonstrates how a unified financial technology stack can drive international conversion rates by integrating regional payment methods, such as Poland’s BLIK, directly into a global checkout experience.

What was announced

The renewal of this long-standing agreement marks fifteen years of collaboration between Adyen and GetYourGuide. The partnership is designed to provide the travel platform with a reliable and secure infrastructure as it scales into new markets and explores diverse sales channels. Central to the announcement is the focus on localizing the payment experience for international travelers, who increasingly rely on alternative payment methods (APMs) rather than traditional global credit cards.

By utilizing Adyen’s local acquiring network and direct integrations, GetYourGuide aims to reduce transaction latency and improve service reliability. The technical integration leverages Adyen’s local banking licenses and broad acquiring coverage to optimize authorization rates and lower domestic transaction costs. This approach has already yielded measurable results; for instance, the deployment of the BLIK payment method in Poland led to significant adoption and a subsequent rise in conversion rates within that specific market.

The scale of the operation is substantial. GetYourGuide currently connects travelers to experiences in more than 18,000 cities globally. The platform supports over 50,000 partners who offer a combined total of more than 200,000 experiences, ranging from local tours to exclusive attraction access. As the platform’s international audience grows, the partnership allows for the testing and deployment of new payment methods tailored to specific regional roadmaps.

"Everything we do starts with the traveler. As we have expanded internationally, payments have become essential to gaining their trust. When someone can complete their booking with the payment method they are used to, wherever they are in the world, it builds their confidence even before their journey begins. Partners like Adyen combine international presence and local execution to provide a seamless experience for all travelers and allow them to focus on the essentials: fully enjoying their stay."

Rob Rekrutiak, Chief Product Officer of GetYourGuide.

The companies involved

Adyen, listed on the Euronext Amsterdam (AMS: ADYEN), is a prominent financial technology platform that provides end-to-end payment capabilities, data-driven insights, and financial products within a single global solution. The company has established itself as a preferred partner for large-scale enterprises seeking to streamline their financial operations. Beyond its work in the travel sector, Adyen’s client portfolio includes major brands such as the music streaming service Deezer, the French marketplace Leboncoin, fashion retailer Etam, and the electronics giant Boulanger. With offices located worldwide, Adyen focuses on helping businesses achieve international growth through localized execution.

GetYourGuide is a leading global platform for discovering and booking travel experiences. It serves as a bridge between travelers and local experts, offering everything from guided tours to immersive, once-in-a-lifetime activities. The company has built an intuitive platform that enables tens of thousands of partners to scale their businesses by reaching a global audience. Its strategy is heavily rooted in customer trust and the removal of friction from the booking process, particularly through the diversification of its payment options.

What FF News has reported before

Adyen has maintained a consistent presence in recent fintech headlines, particularly regarding its expansion into specialized markets and regional payment integrations. FF News recently reported on how Adyen and TAP Air Portugal Launch Pix Payments at Brazilian Airport Service Counters, highlighting the company's focus on localizing the travel experience. In the retail sector, we covered how Tod’s Partners with Adyen to Unify Global Payments Across 35 Markets, demonstrating the demand for unified commerce solutions. Additionally, the firm has moved into the healthcare and gaming sectors, as seen when Adyen Selected as Payment Technology Provider for Eli Lilly’s LillyDirect Platform and when GRYPHLINE Partners with Adyen to Power Global Payments for Arknights: Endfield.

What this means

This partnership renewal underscores a critical reality in the travel industry: global expansion is now inextricably linked to local payment proficiency. As alternative payment methods (APMs) begin to represent a significant portion of processed volumes, the pressure is mounting on legacy payment providers who lack direct local acquiring licenses. The success of integrations like BLIK in Poland suggests that "global" platforms can no longer afford a one-size-fits-all approach to checkout. The industry is moving toward a model where the payment processor acts as a strategic consultant on regional consumer behavior, rather than just a utility. This puts traditional banks under pressure to match the agility of fintech-first platforms that can rapidly spin up local licenses and niche payment methods.