Reap and Visa Launch Global Stablecoin Card Programs Across 100+ Markets

Reap and Visa have entered a strategic collaboration to launch stablecoin-linked credit card programs across more than 100 markets globally. For fintech professionals, this move signals a significant shift in how digital assets are integrated into traditional payment rails, providing a compliant pathway for businesses to bridge stablecoin holdings with global merchant acceptance at scale.

What was announced

The collaboration leverages Reap’s card issuance infrastructure to bring stablecoin-linked Visa credit card programs to a global audience. While Reap has previously focused its operations on Asia and Latin America, this expansion targets the EMEA and Africa regions. The infrastructure provided by Reap handles card network authorization, card processing, and compliance frameworks, allowing partners to launch programs where stablecoins serve as collateral or are used to repay balances.

The demand for such infrastructure is supported by data from Artemis Research, which indicates that the stablecoin-linked card segment is growing at a 106% compound annual growth rate (CAGR), significantly outpacing the 5% growth seen in peer-to-peer payments. Visa itself reports a $20 billion annual run rate of global stablecoin settlement volume, representing a 15x increase year-over-year, with over 160 stablecoin card programs already active globally. Through this partnership, businesses can spend at over 175 million Visa-accepting merchant locations worldwide.

The expanded partnership supports several key use cases, including corporate treasury management, cross-border vendor payments, and embedded finance for B2B platforms. Furthermore, Visa and Reap intend to explore new settlement pathways, including agentic commerce capabilities where AI agents execute authenticated payments. Reap is also a partner for Visa's stablecoin settlement program in the Asia Pacific region, allowing for the settlement of payment obligations directly on the blockchain. This integration facilitates settlement beyond traditional banking hours, reducing the necessity for issuers to maintain large pre-funded balances. Additionally, Reap has stated plans to introduce multicurrency stablecoin card capabilities to support a broader range of digital assets.

"We are excited that Visa is building the stablecoin card category with us in this landmark collaboration from Asia Pacific. What we've always wanted is for stablecoins to be as usable and accessible for businesses as any other payment method. We're proud to collaborate with Visa as our leading go-to-market partner for stablecoin solutions, supporting our international expansion and sharing insights on bringing global card programs to market. Stablecoins opened the door, but the real unlock is the compliant infrastructure pathway that this creates for any company, anywhere in the world, to issue cards and scale through a single partnership."

Daren Guo, Co-Founder at Reap.

The companies involved

Reap is a global financial technology company that specialises in building stablecoin-enabled infrastructure. Based in Singapore, the firm provides the underlying technology for card issuance, focusing on bridging the gap between traditional finance and digital assets. Reap’s platform is designed to handle the complexities of card network authorization and compliance, positioning it as a key player for businesses looking to integrate blockchain-based payments into their existing operations. The company has been a frequent subject of industry coverage, with a track record of developing tools for global fintechs.

Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, and financial institutions across more than 200 countries and territories. The company has increasingly positioned itself as a hyperscaler in the digital asset space, integrating stablecoins and blockchain technology into its global network to deliver real-world business solutions. By partnering with fintech innovators like Reap, Visa continues to expand its reach in emerging payment categories, such as on-chain settlement and programmable commerce, maintaining its dominance in the global payments ecosystem.

What FF News has reported before

FF News has followed both companies closely as they expand their digital footprints and service offerings. Recently, we reported that Reap Launches Sentry to Automate Card Fraud Management for Global Fintechs, a move designed to provide managed fraud and risk services for card programs. This focus on security and compliance is a recurring theme for the firm. Meanwhile, Visa has been active in regional expansion and brand engagement, as seen when Visa Scores Regional Partnership with LALIGA to Drive Fan Engagement Across MENA. These developments highlight a broader trend of infrastructure providers and payment giants strengthening their service layers to support more complex, global transaction volumes and diverse payment methods.

What this means

This partnership underscores a pivot in the payments industry where stablecoins are no longer viewed merely as speculative assets but as critical settlement infrastructure. By bypassing traditional banking hours and the delays associated with legacy cross-border rails, the move places significant pressure on traditional financial institutions to modernise their settlement processes or risk losing corporate treasury volume to digital-native alternatives. The integration of stablecoins into a major card network at this scale suggests that the "bridge" between DeFi and traditional finance is becoming a permanent fixture. However, the success of such programs will depend heavily on the evolving regulatory landscape across the 100+ target markets, raising questions about how card networks will navigate varying local compliance requirements for digital assets as they scale.