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Trust Payments Scales Bulgarian Operations for Online Casino Giant Winbet

By Lauren Towner · 25 June 2026

Press Release: Trust Payments Scales Bulgarian Operations for Online Casino Giant Winbet | Featured Image by FF News

Quick Summary

Trust Payments is providing the critical online casino payments infrastructure for Winbet in Bulgaria, enabling seamless deposits and fast withdrawals. By leveraging a high-performance gateway and TRU Insight analytics, Winbet ensures a frictionless experience for its sportsbook and casino users while scaling transaction volumes across European markets.

How does Trust Payments optimize online casino payments for Winbet?

Online casino payments require a balance of high-speed processing and rigorous security to maintain player trust. Trust Payments solves this by providing a stable infrastructure that handles growing transaction volumes for Winbet’s Bulgarian operations. This setup allows for seamless deposit solutions and rapid withdrawals via popular digital wallets.

  • Integration of Apple Pay and Google Wallet for mobile-first users.
  • Access to TRU Insight analytics for real-time transaction visibility.
  • Support for 30+ sports and diverse casino gaming verticals.

By focusing on the retention of players through a frictionless checkout experience, Trust Payments ensures that the technical side of gaming remains invisible to the end-user, allowing the operator to focus on content and engagement.

What results has the Winbet and Trust Payments partnership delivered?

Since the partnership began in June 2022, Winbet has seen a significant increase in processed transaction volumes. The collaboration has moved beyond simple processing to include dedicated account management, ensuring that any payment-related queries are resolved instantly to prevent downtime in the high-stakes gaming environment.

“Over the past couple of years, our partnership with Trust Payments has been instrumental in elevating our operational efficiency and delivering on our brand promise to customers. Trust Payments has provided highly reliable payment infrastructure that ensures frictionless, secure and fast transactions for our customers and has allowed us to keep our core promise of exceptional customer experience.” said Adelina Toncheva, Chief Operating Officer of WINBET Online.

How does TRU Insight support data-driven gaming growth?

Data is the lifeblood of modern iGaming. Trust Payments provides Winbet with its proprietary analytics platform, TRU Insight, which offers valuable visibility into transaction trends. This allows Winbet to make smarter, data-driven decisions regarding player behavior and regional performance across its footprint in Bulgaria, Romania, and Italy.

“We’re delighted to be working with Winbet Bulgaria to ensure that all their transactions run seamlessly. It’s been very encouraging to see them increasing volumes processed through our gateway and utilizing our expertise to the fullest.” said Yeseniia Marchenko, Director of EU Sales at Trust Payments.

FF NEWS TAKE:

This partnership highlights the growing necessity for specialized online casino payments providers in the Eastern European market. As regulators tighten oversight, having a tier-one partner like Trust Payments that offers both high-performance gateways and deep analytical insights moves the needle for operators like Winbet. It’s no longer just about moving money; it’s about using payment data to drive operational efficiency and regional expansion.

Companies in this story: Trust Payments, Winbet, Google, Apple, AC Milan FC

People in this story: Joe Fernandez, Adelina Toncheva, Yeseniia Marchenko

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