Revolut Launches Special Edition Audi F1 Team Card for São Paulo Grand Prix

Revolut is leveraging its title partnership with the Audi Revolut F1 Team to launch a special edition card ahead of the São Paulo Grand Prix. For fintech observers, this move signals Revolut’s aggressive push into the Brazilian market, using high-profile sports marketing to drive adoption of its local and global account offerings.

What was announced

Revolut has unveiled a special edition physical card designed to coincide with the São Paulo Grand Prix, taking place from 6th to 8th November. The card features the "Piso Paulista" geometric pattern, a design synonymous with the pavements of São Paulo, finished with a tactile gloss and premium gold edging. It carries the branding of the Audi Revolut F1 Team, marking the first time the team will compete in the hometown of driver Gabriel Bortoleto. The launch is part of a broader marketing push in Brazil, which Revolut identifies as one of its fastest-growing global markets.

Beyond the card itself, the fintech is integrating the launch with its wider ecosystem. Customers using Revolut Pay to purchase the limited edition ‘Sampa Soul’ apparel line from team partner adidas can earn 20x RevPoints. This loyalty play follows the recent introduction of the RevPoints programme, local and global accounts, and the high-end Ultra plan tier in the Brazilian market. A waitlist is currently open for both existing customers and new users to gain early access to the card. The initiative reflects a strategy of blending lifestyle and sports branding with core financial services to deepen market penetration in South America.

"São Paulo is home. It’s where I grew up and where my dream of racing in Formula 1 started. The pavement pattern is part of the city’s streets, so seeing it on the Revolut card and our jersey makes it feel really personal, like carrying a little piece of home. It means a lot that fans can share that connection too, wherever they are in the world. That makes my first home race with the team even more special."

Gabriel Bortoleto, Driver, Audi Revolut F1® Team

The companies involved

Revolut has evolved from a UK-based travel card into a global financial "super-app" with more than 80 million customers worldwide. The company offers a sprawling suite of services including international transfers, stock and commodity trading, and lifestyle features like hotel bookings. Its expansion into Brazil represents a significant pillar of its current growth strategy, as it seeks to challenge established local digital banks. The Audi Revolut F1 Team serves as the fintech’s primary vehicle for global brand visibility. As the title partner, Revolut uses the high-velocity world of Formula 1 to project an image of technical precision and speed—qualities it aims to mirror in its banking infrastructure. This partnership allows the company to engage with a massive, affluent global audience while localising its appeal through drivers like Gabriel Bortoleto. By positioning itself alongside Audi, a legacy automotive giant, Revolut gains institutional weight as it navigates complex regulatory environments in new territories. The team’s presence on the grid provides a physical touchpoint for a brand that operates primarily in the digital space.

What FF News has reported before

FF News has tracked Revolut’s rapid diversification beyond traditional banking. Recently, the firm expanded its lifestyle ecosystem by partnering with Eurostar to allow customers to convert RevPoints into rail travel. The company has also moved into the telecommunications sector, having launched Revolut Mobile in Germany to offer data plans to its three million local users. On the regulatory front, Revolut has been vocal in its support for the CMA’s move to open Apple’s NFC access, a change that could significantly impact how fintechs manage digital wallets. Additionally, the company has leveraged its platform for social impact through a partnership with the International Rescue Committee, enabling global humanitarian donations directly through the app.

What this means

This announcement highlights the increasing reliance on "lifestyle fintech" to maintain user engagement in saturated markets. By tying a physical product to a specific cultural and sporting event, Revolut is attempting to move the needle from being a utility to a brand that fans want to carry. This puts pressure on traditional Brazilian incumbents and digital rivals who must now compete with the global marketing muscle of an F1 title sponsorship. However, the move raises questions about whether high-cost sports partnerships can consistently drive long-term deposit growth or if they primarily serve as expensive customer acquisition tools in a volatile global economy.