Revolut Unveils Bespoke Audi F1 Livery and Special Edition Card for São Paulo Grand Prix

Revolut has unveiled a bespoke livery for the Audi Revolut F1 Team® ahead of the São Paulo Grand Prix, marking a significant deepening of its title partnership. For fintech professionals, this move highlights how global "super-apps" are increasingly using hyper-local cultural markers to drive customer acquisition and brand relevance in high-growth markets like Brazil.

What was announced

Revolut has introduced a special edition livery for the Audi R26 car, specifically designed for the São Paulo Grand Prix. The design features the Piso Paulista geometric pattern, a signature visual element found on the pavements of São Paulo, which is also the hometown of driver Gabriel Bortoleto. This aesthetic will be applied across the team’s entire presence during the race weekend, including the race suits for drivers Gabriel Bortoleto and Nico Hulkenberg, pit crew uniforms, and garage branding.

Beyond the track, the company is launching a physical special edition São Paulo Revolut card. This card mirrors the Piso Paulista design with a tactile gloss finish, gold edging, and the Audi Revolut F1 Team logo. The collaboration extends to a limited edition "Sampa Soul" apparel line produced by adidas. These product launches coincide with Revolut’s ongoing expansion in Brazil, where it currently offers credit cards, local and global accounts, the RevPoints loyalty programme, and its high-end Ultra plan tier. To support the launch, the Audi R26 with the new livery will be on public display at the adidas store in Oscar Freire, 676, from Thursday through Sunday of the race week.

"This isn’t just a livery unveil or a 71-lap marketing stunt. We built our partnership with Audi Revolut F1 Team® to push boundaries and reach fans of the sport in meaningful ways - so it was important that we put a piece of the livery in their hands through the launch of our special edition card and the adidas apparel line. This is a true celebration: of São Paulo, the fans, the Audi Revolut F1 Team® and - most of all - our Brazilian customers."

Rory Miller-Cheevers, Partner and Director (Growth) at Revolut

The companies involved

Revolut is a global financial technology company that has scaled rapidly to serve over 80 million customers worldwide. Positioned as a "financial super-app," the firm provides a wide range of services including currency exchange, stock trading, and crypto features. The company has recently achieved a valuation of $115 billion, reflecting its status as one of the most valuable private fintech entities in the world. Its presence in Brazil is a key pillar of its current growth strategy, as it seeks to compete in one of the world's most active digital banking landscapes.

The Audi Revolut F1 Team® represents the German manufacturer’s entry into the pinnacle of motorsport, with Revolut serving as the title partner. The team features a driver lineup of veteran Nico Hulkenberg and Brazilian talent Gabriel Bortoleto. This partnership is a central component of Revolut’s global marketing strategy, aimed at connecting the brand with the high-tech, high-performance image of Formula 1. FF News has tracked the development of this partnership as a significant crossover between elite sports and the fintech sector.

What FF News has reported before

FF News has extensively covered Revolut’s rapid scaling and its transition into a global banking powerhouse. On November 4, 2026, we reported that Revolut Hits $115 Billion Valuation Following Global Banking Expansion and Record Profits, a milestone that cemented its market dominance. This followed the news on November 3, 2026, that Revolut Becomes New Zealand’s First Digital Bank with Landmark Licence and NZ$120m Investment, showcasing the company's ability to navigate complex regulatory environments. Additionally, on October 30, 2026, FF News covered the firm's talent acquisition strategy in Revolut Appoints Nilesh Khatwani as Global Head of Institutional Sales for Crypto Expansion, highlighting its continued focus on diversifying its institutional product suite.

What this means

This announcement moves the needle by demonstrating how fintech marketing is shifting from generic global messaging to hyper-local engagement. By tying a physical product—the special edition card—to a major cultural and sporting event like the São Paulo Grand Prix, Revolut is attempting to bridge the gap between digital utility and lifestyle brand. This puts pressure on local incumbents and other digital challengers in the Brazilian market who must now compete with the massive marketing budget and global prestige of an F1 title sponsorship. It raises a critical question for the sector: can high-cost sports partnerships effectively lower customer acquisition costs in the long term, or do they simply raise the barrier to entry for smaller players?