Merchants Eye — Payments & Ecommerce News

Nexi Unveils Agentic Commerce Capabilities to Automate AI-Driven Payment Workflows

By Georgia Stubbs · 4 March 2026

Press Release: Nexi Unveils Agentic Commerce Capabilities to Automate AI-Driven Payment Workflows | Featured Image by FF Spotlight

Quick Summary

Nexi has launched its agentic commerce capabilities via the Model Context Protocol (MCP), allowing AI agents to execute automated payment workflows. This standardized framework enables merchants to integrate complex payment functions through conversational commands, reducing development costs and securing AI-driven retail transactions across the European market.

How Does Nexi Simplify Agentic Commerce for Merchants?

Nexi solves the high-cost barrier of AI integration by introducing an open-source MCP framework. This protocol allows developers to connect AI agents to payment infrastructure using conversational commands rather than complex manual coding. By standardizing how AI systems interact with gateways, Nexi reduces the upfront investment typically required for AI-driven retail innovation.

  • Automated routine workflows for merchant servicing.
  • Standardized protocol access for faster developer deployment.
  • Reduced ROI risk through lower integration overheads.

"The agentic commerce landscape is evolving rapidly, and merchants must make significant upfront investments to keep up, with limited visibility on ROI. Together with our partners, we are committed to simplifying integrations using a standard protocol and delivering a secure, resilient and flexible foundation for agentic commerce. This will reduce the investments required by the merchants and take the pressure off developers, making it simple to unlock the opportunities of AI-driven retail." said Sarah Barslund Lauridsen, Chief Product Officer at Nexi.

What Role Do Strategic Partners Play in AI Payments?

Nexi is collaborating with global giants including Google, Visa, and Mastercard to ensure that agentic commerce remains secure and consumer-centric. The focus is on enabling agents to initiate payments while maintaining strict human-in-the-loop controls. This includes capturing critical trust signals and ensuring multi-factor authentication to mitigate the unique fraud risks associated with autonomous AI agents.

  • Google Partnership: Support for AP2 and Universal Commerce Protocols.
  • Network Collaboration: Working with Visa and Mastercard on consent frameworks.
  • Ecosystem Alignment: Membership in the Agentic Commerce Alliance (ACA).

"Agentic commerce payments and interactions are still at their early stage, especially in Europe where the ecosystem and regulations are very different from the US. At Nexi, we aim to allow merchants, developers and partners to get the most benefit out of agents, fulfilling our obligation to shape this space in the best possible form for Europe," said Roberto Catanzaro, Chief Business Officer, Merchant Solutions at Nexi.

Where is Nexi Testing These New AI Capabilities?

The rollout is already moving into practical application with pilot merchant programs across the Nordics and Italy. These pilots allow consumers to identify products and complete full checkouts via AI agents using both domestic and international payment methods. By testing in these diverse markets, Nexi is refining the infrastructure for autonomy while navigating the complex regulatory landscape of the European Union.

FF NEWS TAKE:

Nexi’s move into agentic commerce is a significant milestone that moves the needle for European PayTech. While many talk about AI, Nexi is building the standardized plumbing (MCP) necessary for autonomous agents to actually spend money. By aligning with Google and the ACA, Nexi isn't just launching a feature; they are positioning themselves as the essential payment layer for the next generation of the autonomous internet.

Companies in this story: Nexi Group, Visa, Google, Agentic Commerce Alliance, Mastercard

People in this story: Roberto Catanzaro, Sarah Barslund Lauridsen

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