IKEA Expands into Fintech and Energy with New 'Life at Home' Services and Family Credit Card

IKEA has unveiled Life at Home, an innovative new offering that introduces a series of expanded services tailored to meet a variety of at-home needs. The initiative begins with the launch of three newly available services – Home move & setup, Energy Services and IKEA Family Credit Card - which remove the hassle of relocating, make sustainable energy solutions more accessible for households, and provide customers with flexible home finance options.

Building on its long-standing expertise in affordable design solutions, IKEA is expanding its commitment to creating a better everyday life by introducing services that address the changing lifestyles, aspirations, and needs of modern customers.

IKEA Family Credit Card

The IKEA Family Credit Card provides a payment solution tailored for small- to medium-ticket purchases. The card offers flexible repayment options and exclusive benefits, both in and out of IKEA. With 0% interest instalment plans on qualifying purchases, the card facilitates customers looking to furnish their homes. Purchases between £99 and £299 can be paid over 3 months interest-free, while purchases up to £1,200 and £2,000 can be spread over 10- and 20-month terms respectively.

Beyond the instalments, IKEA Family Credit Card customers enjoy zero joining, annual, or statement fees, as well as up to 56 days of interest-free credit on all purchases. The card is compatible with digital wallets like Apple Pay and Google Pay, and provides online account management through the IKEA Financial Services app.

With rewards integrated into the IKEA Family membership programme, shoppers can earn IKEA Family Reward points with every purchase: 1 point for every £5 spent at IKEA and 1 point for every £10 spent at any other retailer.

Home Move & Setup

Home move & setup, currently being trialled in collaboration with Just Move In, is designed to reduce the stress of moving home. The service handles time-consuming tasks like utility transfers (gas, electricity, water and council tax), comparing and setting up broadband and TV subscriptions, and redirecting mail.

The service also covers physical relocation needs, offering professional support for removals, secure storage and deep cleaning, ensuring a smooth transition into a new home.

Energy Services

Energy Services is a significant step in IKEA’s broader sustainability strategy. IKEA’s recommended renewable energy providers aim to make renewable energy more accessible and affordable. The aim is to connect customers with trusted providers for smarter, more efficient energy solutions, including Aira Heat Pumps and Soly Solar Panels, Batteries, and EV Chargers.

IKEA customers will benefit from a comprehensive one-stop shop experience. With Aira, this includes everything from the initial free energy assessment to installation and 15-years of aftercare. With Soly, customers gain access to advanced renewable technology and a smart home energy management system (Soly Brain).

“At IKEA, we’ve always been driven by the mission to create a better everyday life for people. The Life at Home offering reflects this commitment,” said Ashley Hamilton, UKIE Customer Manager for IKEA. “With solutions that span moving home, energy and financial services, we’re making it easier for our customers to navigate life’s moments and transitions.”