Mercuryo and Bitget Wallet Launch Zero-Fee Stablecoin Campaign as APAC Adoption Surges

Stablecoins now account for over 56% of cryptocurrency purchases in the Asia-Pacific region as utility shifts from speculative trading toward cross-border payments and remittances. To capitalise on this momentum, Mercuryo and Bitget Wallet have launched a fee-reduction initiative targeting new users across eight APAC markets to streamline digital dollar access.

What was announced

Mercuryo and Bitget Wallet have introduced a promotional campaign to reduce the cost of stablecoin acquisition for new users in the Asia-Pacific region. Running from November 12, 2026, until December 11, 2026, the initiative offers zero Mercuryo service fees and waived network fees on a user’s first three on-ramp transactions. Each eligible transaction is capped at $300 and can be completed using credit cards, debit cards, or Apple Pay. The offer supports major stablecoins, including USDC and Ripple USD (RLUSD), though standard Bitget Wallet fees still apply.

The campaign is informed by data showing that stablecoins represent 56.2% of all crypto purchases on the Mercuryo platform within the region. Adoption is particularly concentrated in specific territories: Taiwan leads with 89.5% of crypto purchases being stablecoins, followed by Hong Kong at 70.3% and Malaysia at 66.1%. Notably, 66.5% of these purchases are made using local fiat currencies rather than US dollars. Regional data from McKinsey & Co. further indicates that Asia captures approximately 60% of global stablecoin payments, accounting for $245 billion of the $390 billion in annualised payments as of December 2025. In the Philippines, stablecoins are now estimated to facilitate between 5% and 10% of all inbound remittances, while cross-border activity in the broader region is 3.2 times greater than domestic use.

The companies involved

Mercuryo is a global payments infrastructure platform that provides the technical rails for businesses to integrate cryptocurrency on-ramps, off-ramps, and other digital asset services into their existing applications. The firm focuses on bridging the gap between traditional fiat banking and the blockchain ecosystem. Bitget Wallet is a prominent non-custodial wallet provider that currently serves a global user base of 100 million people. Operating as a subsidiary of the cryptocurrency exchange Bitget, the wallet has evolved from a storage solution into a comprehensive Web3 gateway, offering integrated swap functions, NFT management, and DApp access. Both companies have established significant footprints in the retail crypto sector, particularly in emerging markets where the demand for dollar-denominated assets and efficient cross-border transfer mechanisms is high. Mercuryo has been the subject of 18 reports by FF News, while Bitget Wallet has appeared in 34 prior stories.

What FF News has reported before

FF News has closely followed the expansion of both firms as they pivot toward mainstream financial utility. Recently, we covered how Bitget Wallet Launches Neobanking Features with Auto-Converting USD and EUR Accounts, signaling a move into traditional banking territory. Mercuryo has also been active in enhancing its core infrastructure, as seen when Mercuryo Launches Swaps to Enable Seamless Multi-Chain Token Conversion. This APAC initiative mirrors a similar strategy in North America, where Mercuryo and MetaMask Launch Zero-Fee Crypto On-Ramp for New Canadian Users. Furthermore, our analysis of the Stablecoin Report: 77% of BNB Chain Transfers Under $100 as Retail Use Surges highlights the broader trend of small-ticket retail transactions dominating the stablecoin landscape.

What this means

The high percentage of stablecoin purchases made using local currencies across APAC suggests these assets are no longer just speculative vehicles for traders, but essential liquidity tools for regional commerce. By waiving fees for on-ramping, Mercuryo and Bitget are lowering the barrier to entry for the "digital dollar economy," directly challenging traditional remittance providers in markets like the Philippines. The industry is moving toward a model where the underlying blockchain is increasingly invisible to the end-user, focusing instead on the speed and cost-efficiency of the transaction. This shift places significant pressure on legacy payment rails to modernise or risk losing the high-growth APAC corridor to stablecoin-native platforms.