JCB Partners with Resorts World Sentosa to Boost Japanese Tourism in Singapore

WHY THIS MATTERS:

This partnership highlights the critical intersection of cross-border payments and the post-pandemic recovery of the Asian tourism sector. For JCB, the move is a strategic play to defend its home-turf advantage as Japanese consumers travel abroad, ensuring that its proprietary network remains the preferred choice over global giants like Visa or Mastercard. By embedding financial incentives directly into high-traffic lifestyle destinations like Resorts World Sentosa, JCB is leveraging 'experience-led' finance to drive transaction volume. This reflects a broader industry shift where payment networks are no longer just utility providers but active orchestrators of the travel value chain. As Singapore continues to position itself as a premier hub for high-spending regional tourists, such localized, brand-specific collaborations are essential for maintaining cardholder loyalty in an increasingly fragmented digital wallet landscape.

JCB Announces Collaboration with Resorts World Sentosa in Singapore

TOKYO // SINGAPORE, February 9, 2026 - JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., Japan's only international payment brand, today announced a new collaboration with RESORTS WORLD AT SENTOSA PTE. LTD. (RWS), targeted at Japanese tourists. The partnership with RWS is designed to enhance the travel experience for Japanese visitors to Singapore.

Located on Sentosa, Singapore's premier resort island, Resorts World Sentosa is one of the nation's leading integrated lifestyle destinations, welcoming millions of local and international visitors annually across its attractions, dining, entertainment and lifestyle offerings. This collaboration aims to curate meaningful experiences that enhance every stage of the visitor journey for Japanese guests.

JCB and RWS today launched exclusive privileges for Japan-issued JCB cardmembers visiting Singapore's leading integrated resort. Under this collaboration, eligible JCB cardmembers booking online will enjoy:

• Up to 20% savings on selected attractions and accommodation experiences; and
• Dining and retail privileges at participating outlets within RWS attractions.

These privileges are designed to enhance every stage of the visit, from iconic attractions to hotel stay, delivering seamless, rewarding experiences for international guests.

"Our launch of this programme comes at an opportune time, amid a steady rise in Japanese tourist arrivals to Singapore. Visitor numbers from Japan in 2025 have exceeded 2024 while remaining below pre-pandemic levels. Through collaboration with leading attractions such as RWS, we aim to offer Japanese travellers more compelling reasons to visit, enjoy, and extend their stay in Singapore," said Hiroko Michishita, Managing Director, JCB International Asia Pacific.

"We are pleased to partner with JCB to deepen our engagement with Japanese travellers and strengthen RWS's presence in the Japan market. Through this collaboration, we aim to welcome JCB cardmembers to experience Singapore and RWS through a curated range of attractions, dining and lifestyle experiences, complemented by exclusive privileges and joint marketing initiatives between two trusted brands. Beyond this campaign, our partnership with JCB reflects our longer-term commitment to building sustained relevance in Japan, positioning Resorts World Sentosa as Asia's leading lifestyle destination that continues to inspire repeat visitation, deeper engagement and enduring brand affinity among Japanese guests," said Jenny Wang, Acting Senior Vice President, Resort Sales and Marketing, RWS.

FF NEWS TAKE:

While a discount-led partnership might seem like traditional marketing, it is a calculated move to capture high-value cross-border data. JCB is effectively ring-fencing the Japanese traveler’s spend in Singapore. For the fintech world, this underscores that despite the rise of QR-based local schemes, the traditional card rail still dominates the luxury and travel sectors when backed by strong, localized loyalty ecosystems. It’s a win for JCB’s regional relevance.