Hands In and BridgerPay Partner with Sports Events 365 to Launch Multi-Card Split Payments

Sports Events 365 has partnered with Hands In and BridgerPay to introduce multi-card payment options for high-value ticket purchases. By allowing customers to distribute costs across several cards, the integration addresses transaction failures caused by card limits and insufficient funds, potentially recovering significant revenue for the global ticketing platform.

What was announced

The partnership introduces a "Pay with multiple cards" feature at the Sports Events 365 checkout, designed specifically for the high-value ticketing market. Under this new system, customers can manually allocate specific amounts to different cards during a single transaction. Each authorization is processed in real time, and the split payments are reconciled automatically before tickets are issued.

This technical solution targets a specific friction point in premium ticketing: failed transactions due to non-sufficient funds (NSF) or individual card spending limits. According to the companies, multi-card flows can achieve success rates of up to 95% on transactions that would typically fail. This is particularly relevant given that industry data suggests 42% of consumers are deterred from returning to a merchant after experiencing a single falsely declined payment.

BridgerPay acts as the orchestration layer for this implementation, connecting Hands In’s split-payment technology into the existing Sports Events 365 payment stack. This orchestration approach allows the ticketing platform to deploy the multi-card capability through a single integration, maintaining a native checkout experience without requiring a complete overhaul of their development infrastructure. The move follows a similar successful implementation by Hands In for Air Europa, where the technology was used to recover declined transactions in the airline sector.

"High-value ticketing is a space where every transaction counts. Multi-card payments give fans the flexibility to complete purchases while helping platforms recover revenue that would otherwise be lost to declined payments. Partnering with Sports Events 365 and BridgerPay shows how combining orchestration with flexible payment solutions can directly improve both conversion and customer experience."

Sam Flynn, Founder and CEO of Hands In

The companies involved

Hands In is a specialist provider of split payment solutions that allow transactions to be divided across multiple cards, payers, and methods. The company has positioned itself as a leader in high-ticket industries, such as travel and entertainment, where transaction values often exceed standard consumer card limits. By focusing on real-time reconciliation, Hands In aims to reduce the abandonment rates associated with high-cost purchases.

BridgerPay is a payment orchestration platform that enables merchants to connect with multiple payment providers through a single API. The company’s technology is designed to optimize transaction routing and provide a unified checkout experience across different geographies and payment methods. By serving as the middle layer, BridgerPay allows merchants like Sports Events 365 to integrate specialized tools like Hands In without managing multiple disparate connections.

Sports Events 365 is a global ticketing platform focused on providing access to in-demand sporting events and entertainment. As a player in the premium ticketing market, the company handles high-value transactions that are frequently subject to the limitations of traditional banking and card processing systems.

What FF News has reported before

FF News has closely followed the growth of Hands In as it expands its footprint in the split-payments sector. In early 2025, the company made significant strides in the aviation industry, as reported in Air Europa Allows Split Payment for Tickets in the Online Purchase Process. This followed a successful funding round where Hands In Secures Over £1 Million to Expand Split Payment Solutions to fuel its technological development. More recently, the firm has looked toward international growth, detailed in Hands In Partners with AsiaPay to Expand Split Payments Across APAC.

BridgerPay has also been active in the orchestration space, recently facilitating regional expansions for other fintech players, such as when Kuady Partners With BridgerPay to Enhance Payment Solutions Across Latin America.

What this means

This partnership signals a shift in how high-value merchants view payment failure. For years, a declined card was seen as the end of the customer journey; now, it is increasingly viewed as a technical hurdle that can be solved through orchestration. By moving multi-card functionality from the travel sector into ticketing, the industry is acknowledging that consumer liquidity is often spread across multiple accounts rather than a single card.

Legacy payment gateways that cannot support split authorizations are likely to face increasing pressure as orchestration layers like BridgerPay make it easier for merchants to bypass traditional limitations. The success of this model in ticketing will likely determine if multi-card payments become a standard requirement for any merchant handling transactions over a certain price threshold.