Fortis and Paymob Partner to Transform UAE Payment Terminals into All-in-One POS Solutions

Paymob and Fortis Digital Solutions have integrated their platforms to allow UAE-based merchants to run comprehensive business management software directly on existing payment terminals. This partnership enables SMEs to consolidate order management, loyalty programs, and inventory tracking into a single device, removing the technical and financial barriers often associated with digital transformation.

What was announced

The partnership centers on the integration of Fortis SmartPOS software onto Paymob’s existing terminal hardware. This allows merchants to transform a standard payment device into a full-service point-of-sale solution. The integrated system supports a wide range of operational tasks, including order taking, the creation of customer profiles, and the management of loyalty programmes. It also centralises daily sales tracking alongside existing functions like card and cash acceptance, shift management, and financial reporting.

Beyond the physical terminal, the integration extends to the Fortis cloud platform. This provides business owners with real-time visibility into sales data, order history, and inventory levels across their entire operation. A significant technical aspect of the rollout is the ease of adoption; existing Paymob merchants can have the Fortis software installed remotely by the Fortis team, eliminating the need for a hardware swap or physical site visit. New customers can choose to activate these features during their initial onboarding process.

This collaboration is specifically positioned to meet the evolving needs of the UAE market. Recent data indicates that 92% of SMEs in the UAE now accept digital payment solutions, suggesting a high level of market readiness for more sophisticated management tools. By embedding business logic into the payment hardware, the two companies aim to reduce the complexity that often prevents smaller enterprises from fully digitising their back-office operations.

"Payments are just one part of running a successful business. Merchants already trust Paymob to power their payments, and with Fortis, we’re building on that trust by helping them go beyond acceptance and take greater control of their operations. By bringing sales management, customer insights, and more of the tools they need into one experience, we’re making it easier for merchants to run their businesses, make smarter decisions, and focus on what matters most: their customers,"

Nour Abdelmotteleb, head of partnerships at Paymob.

The companies involved

Paymob is a prominent financial services enabler in the MENA region, providing a gateway that offers more than 60 omnichannel payment solutions. The company currently empowers nearly 390,000 merchants, ranging from local SMEs to major regional and global brands. Its client portfolio includes high-profile names such as Uber, IKEA, Vodafone, LG, Decathlon, and Shahid. By providing access to innovative financial services, Paymob has established itself as a critical infrastructure provider for businesses looking to scale their digital and in-store payment capabilities across the Middle East and North Africa.

Fortis Digital Solutions is a UAE-based technology provider that focuses on creating a connected ecosystem for small and medium enterprises. The company’s platform is designed to function as an operating system for SMEs, integrating point-of-sale, payments, and various business management tools into a single interface. Its suite of services includes analytics, inventory management, and loyalty tools, all aimed at helping businesses streamline their daily operations. Based in the United Arab Emirates, Fortis positions its technology as a way for merchants to improve customer engagement and leverage data to make more informed business decisions without managing multiple disparate software vendors.

What this means

This integration signals a broader shift in the fintech landscape, where payment acceptance is no longer a standalone service but a feature of a larger business operating system. For the MENA market, this move puts pressure on legacy POS providers and traditional banks that offer hardware without software value-adds. The ability to deploy sophisticated management tools remotely, without hardware replacement, lowers the switching cost for SMEs, which has historically been a major barrier to digitisation. The move also highlights the growing importance of data ownership. By moving loyalty and inventory management onto the payment terminal, providers are centralising the merchant's most valuable data, raising questions about whether this consolidation will define future competition in the region.