Carputty Secures Series B Funding to Scale Embedded Auto Finance Platform

Carputty has closed a Series B financing round, bringing its total capital raised to over $40 million as it scales its embedded finance platform. For fintech professionals, this move highlights the growing momentum of asset-light, AI-powered lending models that integrate directly into automotive dealer workflows to streamline the vehicle ownership and financing lifecycle.

What was announced

Carputty announced the successful completion of its Series B funding round, a move aimed at accelerating the expansion of its embedded finance infrastructure across the automotive industry. The Presidio Group acted as the exclusive financial advisor for the transaction. This latest injection of capital brings the total investment in the company to more than $40 million. The round saw participation from a new investor described as a global online vehicle technology leader, alongside returning backers TTV Capital, Fontinalis Partners, and Kickstart Fund.

The funding is earmarked for the expansion of Carputty’s advanced loan origination and servicing capabilities. Central to the offering are the Flexloan™ and Flexline™ products, which utilize AI-powered tools to provide a transparent, click-to-buy experience for consumers. These tools are designed to integrate into existing partner workflows, such as those used by dealerships, to facilitate the sale of high-margin products like extended service plans and aftermarket add-ons.

The platform is already in use by partners such as AutoManager, a dealership management system provider that supports approximately 5,000 independent dealerships across the United States. By moving to an asset-light model, Carputty seeks to align the interests of technology, underwriting, and capital partners while reducing operational overhead for dealers. The technology focuses on increasing conversion rates and fostering long-term consumer relationships through a simplified financing process that removes traditional friction points.

"This milestone is a testament to Carputty’s vision and progress in leveraging technology to improve the customer experience and drive increased revenue for our auto industry partners," said Patrick Bayliss, co-founder and CEO of Carputty. "Our Flexloan™ and Flexline™ products are designed to solve the friction inherent in traditional auto lending. Our scalable platform provides dealers and our other partners with the AI-powered tools they need to drive higher conversion rates, reduce operational overhead and foster lifelong consumer relationships."

Patrick Bayliss, co-founder and CEO of Carputty.

The companies involved

Carputty is a fintech firm focused on modernizing vehicle financing through an embedded finance model. The company provides a digital infrastructure that connects consumers, lenders, and dealers, transitioning toward an asset-light approach that prioritizes the integration of technology and underwriting to facilitate vehicle ownership. Its platform is designed to be integrated directly into partner workflows to support the purchase of additional automotive products.

TTV Capital, one of the investors in this round, is a venture capital firm that specializes in early-stage fintech companies, specifically those focused on infrastructure and payments. Joining them is Fontinalis Partners, a firm that focuses on next-generation mobility solutions, and Kickstart Fund, a venture capital firm targeting startups in the Mountain West region. The Presidio Group, which served as the exclusive financial advisor, operates as a merchant bank focused on the automotive retail sector. Another key player in the ecosystem is AutoManager, a technology provider for independent dealerships. Led by chief technology officer David Aeschbacher, AutoManager provides the management systems that allow Carputty’s financing tools to reach thousands of independent dealers nationwide.

What FF News has reported before

FF News has frequently covered the investment activities of TTV Capital as the firm continues to back high-growth fintech infrastructure. Recently, we reported that Worth Secures $25M Investment Led by TTV Capital, Driving Major Enterprise Growth, Expanding Workflow Automation Solutions, highlighting the firm's interest in enterprise workflow automation. TTV Capital was also involved in the funding for Payabli, as seen in Payabli Closes $20m Series A to Scale Operations and Drive Innovation for Its Payments Infrastructure and Monetization Platform. Additionally, the firm’s portfolio includes ClarityPay Achieves Profitability, Raises Growth Capital to Advance POS Financing and compliance-focused startups like Themis Secures $9M Seed Round to Accelerate Partnerships by Reducing Regulatory and Compliance Barriers.

What this means

The automotive financing sector is undergoing a significant shift as traditional lending models struggle with the speed of digital retail. Carputty’s successful Series B indicates that the market is placing a premium on "asset-light" models that prioritize software integration over heavy balance sheets. This puts traditional indirect lenders under pressure to modernize their legacy systems or risk losing dealership volume to more agile, embedded alternatives. The move toward AI-driven origination suggests that the industry is moving away from manual underwriting toward real-time, data-led decisioning. For the broader fintech sector, this confirms that the "embedded" trend is moving beyond simple payments into complex, high-value asset classes like automotive ownership.