BetGoodwin Secures Long-Term Growth with 8-Year Trust Payments Partnership

Quick Summary

BetGoodwin has signed an 8-year extension with Trust Payments to secure its online gambling payments infrastructure. This long-term deal ensures the operator maintains high approval rates for Visa and Mastercard transactions across web and mobile platforms, supporting its transition from a sportsbook to a full-scale licensed casino operator.

How Does Trust Payments Support BetGoodwin’s Growth?

Reliable payment processing is the backbone of any successful iGaming operation. By utilizing Trust Payments, BetGoodwin accesses a robust 24/7 support structure and a dedicated account management team that understands the specific regulatory and technical needs of the gambling sector. This partnership, which began in 2017, has allowed the brand to scale its online gambling payments volume significantly while maintaining high security standards.

• High approval rates for major credit and debit cards.
• Omnichannel payment support covering web, mobile, and dedicated apps.
• Industry-specific expertise from a specialized account management team.

What Results Has the Partnership Delivered So Far?

The collaboration has been instrumental in BetGoodwin’s evolution from a niche sportsbook into a thriving licensed casino. By integrating award-winning payments technology, the operator has successfully expanded its client base and secured high-profile sponsorships in the horse racing industry. The stability of the online gambling payments platform allows BetGoodwin to focus on brand ambassadors like Tom Cannon and Mike Cattermole rather than technical friction.

• 8-year contract extension reflecting long-term operational confidence.
• Seamless player experience across all digital touchpoints.
• Scalable infrastructure that has supported growth since 2017.

“We are proud to agree this new long-term contract with BetGoodwin. Our award-winning payments technology is admired by them and has been fundamental to their major growth journey. We’re looking forward to ensuring that they can continue offering seamless payments to players all over the world as they seek to take their business to the next level.” said Laurence Booth, Group CEO of Trust Payments.

“This agreement demonstrates the trust we have in the Trust Payments technology and team. We have been impressed by the game-changing capabilities of their payment services platform and are confident that they will continue to provide our growing player base with a standout service available across all channels, including web, mobile and app.” added Ben Head, COO of BetGoodwin.

FF NEWS TAKE:

An 8-year deal is exceptionally rare in the fast-moving fintech space, signaling deep technical integration and mutual trust. For BetGoodwin, securing online gambling payments for nearly a decade provides the regulatory and operational certainty needed to dominate the UK market. This move highlights Trust Payments' strength in high-risk verticals where consistent approval rates and specialized support are the primary differentiators between growth and stagnation.