Accertify Launches New Partner Program to Unify Fraud Prevention and Payment Orchestration

Accertify has launched a formalized partner ecosystem to integrate its fraud intelligence into the broader payments and commerce stack. For fintech professionals, this move signals a shift toward collaborative risk management, allowing orchestrators and platforms to embed enterprise-grade fraud prevention directly into their offerings via referral or reseller tracks.

What was announced

The Accertify Partner Program is designed to connect payment providers, orchestrators, commerce platforms, and consultancies to the company’s network-powered fraud intelligence. The initiative aims to streamline how merchants access risk decisioning across the entire customer journey, from account creation and payment authorization to chargeback management. By formalizing these relationships, the program seeks to eliminate the need for merchants to manually "connect the dots" between disparate risk and payment providers.

The program features two distinct tracks for participation. The Referral track allows partners to introduce clients to Accertify while the provider manages the sales process, implementation, and ongoing support. Conversely, the Reseller track enables partners to sell Accertify services under their own contracts, maintaining ownership of the client relationship and margins. Integrated partners follow a specific certification path to ensure technical compatibility and a supported connection for end-users.

A core component of the program is the shared consortium model. When a partner brings a client into the network, that merchant benefits from data gathered across the entire ecosystem; verified good customers are fast-tracked, while known bad actors are blocked globally. The scale of this network is significant: in 2025, Accertify processed over 10 billion transactions totaling more than $1 trillion in commerce value. During that period, the platform prevented $5.8 billion in fraud and abuse while recovering $481 million through its chargeback management services.

The companies involved

Accertify, based in Itasca, Illinois, is a major player in the fraud decisioning space. The company is currently a portfolio firm of Accel-KKR, a technology-focused private equity firm. Accertify has built its market position by focusing on its "Predictive Yes" technology, which prioritizes transaction approval for legitimate customers rather than just blocking suspicious activity. Its platform is designed to handle high-volume commerce environments where speed and accuracy in risk assessment are critical to maintaining revenue flow.

DEUNA, one of the initial partners highlighted in the program launch, is a payments orchestrator focused on streamlining the checkout experience. Led by co-founder Jose Maria Serrano, the company provides a "smarter payments stack" that integrates various payment methods and tools into a single interface. DEUNA’s involvement illustrates the program's goal of embedding fraud prevention within the orchestration layer, allowing merchants to manage complex payment flows and risk mitigation through a unified ecosystem. This positioning reflects a broader market trend where specialized fraud tools are increasingly integrated into the infrastructure of commerce platforms and payment gateways.

What FF News has reported before

FF News has followed the expansion of both companies as they deepen their roles in the global payments infrastructure. In August 2026, we covered how Accertify Achieves HIPAA Compliance to Secure $174B HSA Market Against Fraud, a move that extended its reach into the specialized healthcare payments sector. Meanwhile, DEUNA has been active in expanding its integration capabilities. We recently reported on how DEUNA and PayPal Expand Global Partnership to Streamline Enterprise Checkout via Single API. This followed earlier coverage of the company's efforts to improve the user experience, such as when DEUNA and Hands In Partner to Revolutionize the Online Checkout Experience in late 2024.

What this means

This announcement reflects the growing necessity for "fraud orchestration" within the fintech sector. As bad actors move beyond simple credit card theft to exploit account takeovers and policy abuse, siloed fraud tools are becoming less effective. By formalizing a partner program, Accertify is pressuring standalone fraud vendors to either build similar ecosystems or risk being sidelined by platforms that offer pre-integrated security. For payment orchestrators, the ability to offer a "certified" fraud connection becomes a competitive differentiator. The industry is clearly moving toward a model where fraud intelligence is not a separate purchase, but a native feature of the commerce stack.