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About YouGov

YouGov provides international online market research and data analytics services for businesses and organisations. The company conducts consumer surveys and sentiment analysis across sectors including retail, finance and technology. Recent coverage has focused on consumer attitudes towards digital payments, credit usage and the adoption of automated shopping tools.

FF News has published 9 stories featuring YouGov, most recently "Only 7% of Fashion Shoppers Trust AI for Autonomous Buying, ACI Worldwide Research Reveals" (16 September 2026).

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