World Data Lab

About World Data Lab

World Data Lab provides data science and economic forecasting services for businesses and organisations seeking insights into global consumer spending and demographics. The company produces projections on market segments such as e-commerce and video gaming, alongside analysis of generational spending power across global markets. Recent coverage has focused on the growth of the European video gaming market and the rising economic influence of Gen Z consumers.

FF News has published 3 stories featuring World Data Lab, most recently "Emerging Markets E-commerce Shift: Consumers Aged 45+ to Drive 51% of Online Spending Growth" (20 October 2026).