Shopee Launches #MyShopeeJingle Competition for Singapore Students with S$10,000 Grand Prize

Quick Summary

Shopee is launching the #MyShopeeJingle competition for tertiary students in Singapore, offering a S$10,000 cash prize and the chance to produce the official 12.12 campaign soundtrack. This initiative provides aspiring creators with national brand exposure and professional internship opportunities within Shopee’s marketing department.

How Can Students Enter the #MyShopeeJingle Competition?

Tertiary students in Singapore can participate individually or in teams of up to five by submitting an original 15 to 30-second jingle. The #MyShopeeJingle competition requires entries to be fully original, excluding any AI-generated content or copyrighted music. Submissions must include the specific lyrical hooks "Shopee" and "Buy Today, Get Today" to be eligible for the grand prize.

• Submission Period: 20 July to 31 August 2026.
• Campus Auditions: Live recording booths at NTU, SIT, and SMU this August.
• Public Voting: Finalists will be voted on via the Shopee app in September.

What Rewards Does the #MyShopeeJingle Competition Offer?

The #MyShopeeJingle competition features a high-value incentive package designed to bridge the gap between student creativity and industry. The winner receives S$10,000 in cash and sees their work broadcast nationally during the 12.12 shopping festival. Beyond the financial reward, Shopee is offering professional internship roles to all three finalists, providing a direct pathway into the e-commerce marketing sector.

How is Shopee Engaging Students on Campus?

Shopee is deploying interactive campus activations to drive engagement during freshmen orientation and CCA festivals. These events feature professional recording booths, themed photo opportunities, and brand partnerships with local names like Sugar Belly. Students can win high-value tech prizes, including laptops and Shopee vouchers, by participating in on-site tasks and spinning the brand's gachapon machine.

FF NEWS TAKE:

This move by Shopee is a masterclass in community-driven brand building. By gamifying the creation of their 12.12 soundtrack through the #MyShopeeJingle competition, Shopee isn't just buying a jingle; they are securing long-term brand loyalty among Gen Z. In an era where user-generated content (UGC) outperforms traditional ads, leveraging student talent for a national campaign moves the needle by turning consumers into active brand architects.