Propel Finance and Sync Partner to Offer Embedded Finance for UK SMEs Investing in Apple Technology

Quick Summary

Propel Finance has partnered with Apple Business Partner Sync to launch a fully digital B2B embedded finance solution for UK SMEs. The collaboration enables small businesses to access instant credit decisions and flexible 12-48 month payment plans for Apple hardware at the point of sale.

How Does Propel Finance Simplify Tech Procurement for SMEs?

Embedded finance integration allows UK businesses to acquire critical Apple hardware—including Macs, iPads, and iPhones—without the burden of upfront costs. By embedding the Propel Pay platform directly into Sync’s digital and physical checkout, SMEs can complete a finance application in under 5 minutes. The system supports line-level finance, meaning multiple products in a single basket can be funded under one agreement.

• Real-time decisions for immediate hardware acquisition.
• Zero-fee models to maintain SME cash flow.
• Future credit limits pre-approved for subsequent technology needs.

What Results Has the Propel and Sync Integration Delivered?

The partnership leverages Sync’s nationwide UK coverage and Propel’s proprietary SaaS technology to streamline the device lifecycle management process. Beyond simple lending, the proposition includes certified recycling and end-of-term trade-ins, helping businesses meet broader sustainability goals while maintaining modern digital capabilities. The flexible monthly payment model, spanning 12 to 48 months, ensures that high-end technology remains accessible to growing firms.

FF NEWS TAKE:

This move by Propel Finance significantly moves the needle for embedded finance in the UK. By targeting the Apple ecosystem via Sync, Propel is positioning itself at the heart of SME digital transformation. The ability to offer instant credit availability at the point of sale is no longer a luxury but a necessity for B2B lenders. This partnership sets a high bar for frictionless, vertical-specific asset finance.