Paysafe and Skrill Power Woody & Kleiny’s 15,000-Mile US Soccer Road Trip

Quick Summary

Paysafe is sponsoring a 15,000-mile US road trip with creators Woody & Kleiny to showcase its US SMB payments and Skrill digital wallet during the World Cup. The 39-day tour combines live-streamed entertainment with merchant spotlights and fundraising for Prostate Cancer UK.

How is Paysafe Supporting US SMB Payments During the Tour?

US SMB payments are the focal point of the 'In A State' tour as Paysafe highlights its integrated payment solutions for local merchants. By visiting bars, restaurants, and retailers in major cities like Los Angeles and Boston, the tour demonstrates how POS technology and seamless payment processing help small businesses manage peak demand during major sporting events.

• Real-time merchant interactions showcasing Paysafe-powered devices.
• Streamlined operations for businesses facing high-volume match-day crowds.
• Value-added services designed to increase efficiency for local retailers.

What Role Does the Skrill Digital Wallet Play for Fans?

The Skrill digital wallet serves as the primary consumer engagement tool throughout the 39-day journey. By facilitating fast, secure transactions and real-time digital rewards, Skrill proves its utility in high-energy fan environments. The integration allows fans to experience frictionless mobile payments while engaging with creator-led content and live activations.

• 24/7 live streaming on Kick and TikTok featuring Skrill rewards.
• On-the-ground activations in cities like Arlington and East Rutherford.
• Instant fan giveaways powered by the Skrill ecosystem.

How Does This Partnership Drive Social Impact and Brand Visibility?

Beyond US SMB payments, the collaboration leverages Woody & Kleiny’s 50 million followers to raise vital funds for Prostate Cancer UK. This multi-channel approach ensures that Paysafe’s global payments platform reaches a massive audience while supporting life-saving research and awareness for the UK's most common cancer.

• 45 billion views generated by the creator duo to date.
• 15,000 miles covered across the United States over 39 days.
• Direct GoFundMe integration for prostate cancer research donations.

“This tour puts Paysafe and Skrill at the heart of the action, powering the moments that matter most,” said Alisa Barber, Chief Marketing Officer at Paysafe. “Woody & Kleiny have an extraordinary ability to turn everyday life into must-watch content and combining that with our technology demonstrates how seamless payments can lift every experience.”

FF NEWS TAKE:

This is a masterclass in lifestyle-led fintech marketing. By moving away from dry corporate announcements and embedding US SMB payments into a high-octane, creator-driven road trip, Paysafe is reaching the next generation of merchants and consumers where they live: on TikTok and Kick. It’s a bold move that proves payment technology is no longer just back-office infrastructure—it’s a core part of the fan experience.