Pay10 Unveils Major UAE Partnerships at Dubai FinTech Summit to Revolutionize Digital Payments

Pay10 has secured a series of strategic partnerships with major UAE retailers and fintech providers to accelerate the adoption of account-based and real-time payments. By integrating Open Finance and domestic infrastructure like Aani and Jaywan, the firm is positioning itself as a central player in the UAE’s Financial Infrastructure Transformation (FIT) Programme.

What was announced

At the Dubai FinTech Summit 2026, Pay10 unveiled commercial agreements and Memoranda of Understanding (MoUs) with brands including Jumbo Electronics, Bikanervala, Allday, Just Gold, and Save In Gold. These partnerships span retail, education, and food and beverage sectors, with live deployments already operational at Bikanervala, Allday, and Just Gold.

The platform integrates several key components of the UAE’s modern financial stack. It is directly integrated with Aani for instant payments and utilizes Jaywan issuance capabilities to allow wallet customers to use domestic card payments at POS terminals and ATMs. For merchants, the system offers "Pay by Bank," QR payments, and digital payouts. These solutions are supported by a proprietary POS application and an in-house Terminal Management System.

The financial incentives for adoption are significant; Pay10 claims that account-based payment methods can reduce merchant acceptance costs by up to 70% in specific use cases while maintaining transaction success rates above 90%. Beyond retail, Pay10 signed an MoU with Yalla Financial Solutions to explore bank-account-based wallet funding via Open Finance. Another collaboration with TotalPay will see the latter integrate Pay10’s merchant acceptance capabilities into its own technology platform to simplify the adoption of emerging payment solutions for its client base.

"The UAE has laid the foundations for the future of finance, and our goal is to make it accessible to everyone. Pay10 is building a UAE-based alternative payment ecosystem that brings together domestic payment infrastructure, Open Finance, accounts, cards and merchant solutions. Our partnerships with Jumbo Electronics, Bikanervala, Allday and Just Gold reflect growing confidence in this vision. We remain committed to advancing the UAE’s financial ambitions through a connected, interoperable ecosystem built to scale globally."

Harry Gill, Founder & Chairman, Pay10

The companies involved

Pay10 is a UAE-regulated fintech company that operates an integrated platform combining Open Finance, digital accounts, and merchant payment acceptance. The firm has positioned itself as a bridge between traditional banking and the UAE’s new domestic payment rails. Its leadership includes Founder and Chairman Harry Gill, who is also known as Prabhpreet Singh Gil, the Chairman of Eastern Fortune Investments LLC.

Yalla Financial Solutions is a subsidiary of Fintra Holding, led by Founder and CEO Dr. Waleed Sadek. The company focuses on building connected financial ecosystems and has recently been active in securing regulatory approvals within the UAE. TotalPay is a technology platform provider that integrates various payment solutions to expand merchant choice. Jumbo Electronics is a major consumer electronics retailer in the region, while Bikanervala and Allday represent significant players in the food and beverage and convenience retail sectors respectively. Together, these entities represent a cross-section of the UAE economy, from specialized commerce to foundational financial infrastructure providers.

What FF News has reported before

FF News has closely followed Pay10’s rapid expansion and regulatory milestones. In July 2025, the company made headlines when PAY10 Processes the UAE’s First Open Finance Transaction Under Central Bank of the UAE's Framework. Since then, the firm has sought to grow its international footprint, with reports that Pay10 Secures Hungarian EMI License to Spearhead European Union Expansion and news that PAY10 Expands to Bahrain to Accelerate Digital Payment Innovation. Additionally, its partner in the latest MoU was recently noted when Yalla Financial Solutions Secures CBUAE In-Principle Approval for UAE Retail Payment License in July 2026.

What this means

This move signals a shift in the UAE payments landscape from theoretical infrastructure to commercial reality. By securing legacy retail giants like Jumbo Electronics, Pay10 is challenging the dominance of traditional card schemes with account-to-account (A2A) alternatives. The 70% cost reduction claim puts immense pressure on traditional acquirers and international card networks to justify their fee structures. However, the success of this ecosystem hinges on consumer behavior; while the technology for Open Finance and instant payments is now live, the industry must still prove that "Pay by Bank" can offer a user experience frictionless enough to displace established habits.