Nord Security Boosts Brazil Revenue as Recurring Pix Payments Hit 28% of Volume via EBANX

Quick Summary

Nord Security has successfully captured 28% of its Brazilian payment volume through recurring Pix payments powered by EBANX. By leveraging Pix Automático, the cybersecurity leader reached 60 million unbanked Brazilians, achieving a 20% higher approval rate than traditional credit cards within just six months of implementation.

How Does Pix Automático Solve Subscription Challenges in Brazil?

Recurring Pix payments provide a native solution for the 60 million Brazilians who lack access to traditional credit cards. By integrating this feature via EBANX, Nord Security has effectively eliminated payment friction for a massive segment of the population that was previously excluded from digital subscriptions. This automated rail allows for merchant-initiated transactions that mirror the convenience of credit cards but utilize the country's most popular instant payment infrastructure.

• 35% adoption rate among Nord Security's Brazilian user base.
• 28% of total volume migrated to Pix Automático in six months.
• Over 50% of users choosing this method are entirely new customers.

What Results Has EBANX Delivered for Nord Security?

The partnership has delivered superior approval rates, with Pix Automático outperforming credit cards by 20 percentage points. This shift not only reduces customer churn by automating the monthly billing cycle but also provides a predictable revenue stream for SaaS providers. For a global entity like Nord Security, localizing the payment experience is critical to tapping into emerging markets where credit card penetration remains a significant barrier to entry.

• 20% increase in transaction approval rates compared to cards.
• 17% annual growth projected for the Brazilian SaaS market.
• 81% of B2M payments at EBANX are now processed via Pix.

Why is Pix Automático Essential for SaaS Growth in Brazil?

The Brazilian SaaS sector is growing at 17% annually, and recurring Pix payments are the primary engine for this expansion. As 96% of the adult population already uses Pix, the transition to automated recurring billing is the natural evolution for the digital economy. Companies that fail to offer this local payment method risk ignoring nearly half of the online transaction market, which is currently dominated by Pix's 44% market share.

FF NEWS TAKE:

This announcement proves that recurring Pix payments are no longer just an alternative; they are a strategic necessity for global SaaS players. The fact that Nord Security saw 28% of its volume shift in just six months - with higher approval rates than cards - is a game-changer for emerging markets. EBANX has successfully demonstrated that localizing the payment rail is the fastest way to unlock the unbanked economy and drive sustainable subscription growth.