Viamericas Named Official International Money Transfer Partner for New York City FC

Quick Summary

Viamericas has partnered with New York City FC as their Official International Money Transfer & Remittance Partner. This collaboration targets NYC's diverse fanbase, featuring Viamericas branding on First Team training kits and providing fans access to secure global payment services across 95 countries.

How Does Viamericas Support New York City FC Fans?

Viamericas solves the challenge of cross-border remittances for one of the most culturally diverse fanbases in professional sports. By becoming the Official Remittance Partner, the company gains direct engagement opportunities during matchdays at Etihad Park and visibility through the club's digital and physical assets.

• Kit Sponsorship: Viamericas becomes the first-ever sponsor featured on the back of the First Team training kit.
• Global Reach: Fans can access a network of 285,000 locations worldwide to send money securely.
• Community Integration: The partnership aligns with the Willets Point redevelopment, focusing on connecting diverse immigrant communities in Queens.

What Results Has Viamericas Delivered in the Remittance Sector?

Viamericas provides a robust infrastructure for international money transfers, operating since 1999. The company has established a massive footprint that allows users to send funds to 95 countries, ensuring that the "world's game" is supported by a truly global payment network.

• Network Scale: Over 285,000 agent locations globally.
• Operational Centers: Strategic hubs located in Mexico, Colombia, and the Philippines.
• Service Variety: Beyond remittances, the platform handles bill payments and check processing.

How Will Etihad Park Enhance This Partnership?

Etihad Park, scheduled to open in summer 2027, will serve as the primary stage for this partnership's evolution. As New York's first dedicated soccer stadium, it provides a permanent home for Viamericas to activate its brand within the Queens community, a key demographic for remittance services.

"We are excited to welcome Viamericas as an Official Partner of the Club," said Ara Sarajjan, Vice President of Partnership Development at New York City FC. "New York City FC is proud to represent one of the most diverse cities in the world, and this partnership reflects the global character of both our Club and supporters. We look forward to working with Viamericas to connect with fans across New York City and across the world."

FF NEWS TAKE:

This partnership is a masterclass in demographic targeting. Remittance providers thrive on trust and community presence; by anchoring itself to New York City FC - especially with the move to Queens - Viamericas is positioning itself at the heart of its most valuable user base. In the competitive cross-border payments landscape, high-visibility sports sponsorships are becoming a critical tool for capturing migrant worker market share.