Mashreq and Visa Launch AI-Powered 'Everyday Cashback' for UAE Cardholders

Quick Summary

Mashreq has launched the Everyday Cashback program in partnership with Visa and RezolveAi. This Visa Card Linked Offers initiative provides UAE cardholders with automated, personalized cashback of up to 20% at hundreds of local and international merchants, seamlessly integrated into the Mashreq mobile banking application.

How does the Visa Card Linked Offers program benefit UAE consumers?

The Everyday Cashback program simplifies the rewards process by removing the need for manual voucher collection or complex redemption steps. By utilizing Visa Card Linked Offers, Mashreq ensures that rewards are triggered automatically at the point of sale. This digital-first approach allows both debit and credit cardholders to access benefits previously reserved for high-tier credit products.

• Automated tracking of all cashback earned via the Mashreq app.
• Personalized merchant offers driven by RezolveAi’s advanced data analytics.
• Global and local reach covering hundreds of participating retail brands.

What role does AI play in the Mashreq rewards ecosystem?

By leveraging the RezolveAi Reward platform, Mashreq can deliver data-driven targeting that matches specific consumer behaviors with relevant merchant discounts. This AI-powered commerce engine ensures that users see offers they are actually likely to use, rather than generic advertisements. For retailers, this provides a direct channel to a valuable consumer base in the UAE, driving incremental sales through precision marketing.

• 20% maximum cashback available at select leading brands.
• Real-time engagement through the fully digital end-to-end experience.
• Seamless integration with the existing Vantage Rewards ecosystem.

"At Mashreq, we remain committed to elevating the everyday banking experience for our customers. Everyday Cashback embodies our vision of placing innovation and customer value at the heart of everything we do. Through our partnership with Visa, we’ve created a seamless rewards proposition designed around the customer - making automated cashback across a wide range of leading merchants simple and accessible, and delivering a more rewarding banking experience." said Chiraag Jogia, Global Head of Customer Value Management at Mashreq.

How does this partnership impact the UAE payments landscape?

This collaboration between a major financial institution, a global payments leader, and an AI innovator sets a new industry standard for customer loyalty. By moving toward automated cashback solutions, Mashreq and Visa are reducing friction in the payment journey. This initiative reinforces the digital-first innovation strategy that is currently defining the competitive retail banking sector in the Middle East.

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This move by Mashreq significantly raises the bar for loyalty programs in the region. By integrating Visa Card Linked Offers directly into the debit and credit experience, Mashreq is effectively democratizing high-value rewards. The use of RezolveAi’s platform suggests a shift toward hyper-personalization, which is exactly what modern consumers demand. This isn't just a perk; it's a strategic play to ensure Mashreq remains the primary top-of-wallet choice for UAE spenders.