ID Finance Disrupts Spanish BNPL Market with Turrón by Plazo Debit Card Integration

Quick Summary

ID Finance has launched Turrón by Plazo, a hybrid debit and BNPL payment solution that automatically splits eligible purchases into interest-free instalments. By embedding flexible payment options directly into a single card experience, ID Finance removes checkout friction for Spanish consumers while driving merchant loyalty through integrated cashback rewards.

How Does Turrón by Plazo Simplify BNPL Payments?

ID Finance solves the complexity of flexible payment solutions by merging an e-money account, a debit card, and BNPL functionality into one product. Unlike traditional BNPL services that require selecting a payment plan at the point of sale, Turrón automates instalment splitting at partner merchants. This ensures a frictionless checkout experience for both online and in-store transactions.

• Automatic split payments into three interest-free monthly instalments.
• Zero maintenance fees and no subscription requirements for users.
• Real-time transparency via the Plazo app to view repayment schedules before buying.

By removing the need for additional steps at the till, ID Finance ensures that BNPL payment solution adoption remains high among its existing user base. The product is specifically designed to mirror everyday spending habits while providing the financial cushion of deferred payments.

What Results Has ID Finance Delivered Recently?

The launch of Turrón follows a period of significant financial growth for the Barcelona-based fintech. After securing a €140 million round in 2024, the company successfully steered its Plazo brand to first-time profitability by the end of 2025. This new product launch is the primary vehicle intended to secure full-year operating profitability throughout 2026.

• €140 million structured funding round completed in 2024.
• Profitability achieved for the Plazo unit in late 2025.
• Extended repayment terms of up to 12 months for high-value purchases.

The company is now aggressively expanding partner networks to increase the utility of the Turrón card. By integrating cashback reward programs, ID Finance is creating a closed-loop ecosystem that incentivizes spending at specific retailers while maintaining responsible lending standards through clear app-based repayment tracking.

"With Turrón, we are taking another step forward in the evolution of our service offering. The card fits naturally into the way people already pay for everyday purchases, with instalments being applied automatically which removes the friction for customers when they are spending at merchants. The launch of Turrón strengthens our position as a comprehensive financial platform and expands our existing ecosystem to include BNPL and instalment payments which will drive further growth for the business." said Vitali Yermakou, Country Manager at ID Finance.

FF NEWS TAKE:

This move definitely moves the needle for the Spanish fintech landscape. By embedding a BNPL payment solution directly into a debit card, ID Finance is bypassing the "choice fatigue" that often kills BNPL conversions at checkout. Achieving profitability before this launch suggests a highly sustainable model, positioning Plazo as a formidable competitor to traditional banks and standalone BNPL giants in the European market.