Freedom Holding Corp and Antom Partner to Streamline Cross-Border Payments for Kazakhstan

Quick Summary

Freedom Holding Corp. has partnered with Antom, an Ant International subsidiary, to integrate the Freedom Bank SuperApp into China’s leading e-commerce platforms. This cross-border payments collaboration allows Kazakhstan consumers to purchase global brands using local payment methods, ensuring secure, instantaneous transactions across international digital marketplaces.

How Does Freedom Bank Simplify Cross-Border Payments?

Cross-border payments are often hindered by currency conversion friction and limited local payment support. Freedom Holding Corp. solves this by integrating its Freedom Bank SuperApp directly into the Antom ecosystem. This allows users in Kazakhstan to access major Chinese marketplaces without needing international credit cards or complex third-party processors.

• Direct integration with China's e-commerce platforms.
• Support for local payment methods in international checkouts.
• Instantaneous and transparent digital transfers.

“Today, we are opening new horizons for our clients and the business communities of both countries. Integrating our ecosystem with China’s e-commerce platforms through Ant International’s Antom is our response to the demands of the modern era and the growing trade volume with China. We are building a financial infrastructure where state borders no longer limit access to cross-border e-commerce. For Freedom SuperApp users, transactions on Chinese platforms will become as transparent, secure, and instantaneous as domestic transfers. This is a logical step in Freedom’s global strategy,” commented Timur Turlov, CEO of Freedom Holding Corp.

What Global Scale Does the Antom Partnership Provide?

By leveraging Antom’s merchant payment services, Freedom Bank extends its reach far beyond Central Asia. Antom currently facilitates transactions in over 100 currencies, providing a robust backbone for Kazakhstan's digital-savvy consumers to engage with global retail brands. This partnership effectively removes the technical barriers that previously limited Central Asian consumers from participating fully in the global digital economy.

• Access to over 300 payment methods globally.
• Connectivity to merchants in 200 different markets.
• Streamlined merchant digitisation services for business growth.

“Our partnership with Freedom Bank reflects our shared commitment to making cross-border commerce more accessible through trusted local payment experiences,” said Gary Liu, CEO of Antom, Senior Vice President of Ant International. “By enabling Freedom Bank SuperApp users to shop seamlessly on China's e-commerce platforms, and eventually across our vast network of global merchants, we are bringing the world closer to Kazakhstan's digital-savvy consumers while unlocking more growth opportunities for businesses.”

FF NEWS TAKE:

This partnership significantly moves the needle for cross-border payments in Central Asia. By bridging the gap between Kazakhstan’s leading digital bank and China’s massive e-commerce ecosystem, Freedom Holding Corp. is positioning itself as a regional gateway for global trade. As trade volumes between these regions grow, providing a frictionless, localized payment experience is no longer a luxury—it is a competitive necessity for any bank aiming for regional dominance.