Flexys and The Very Group Partner to Revolutionize Debt Support with Real-Time Affordability Tech

The Very Group has partnered with technology provider Flexys to modernise its approach to debt management and customer support for those in financial difficulty. By integrating real-time data and affordability tools, the retailer aims to meet the rigorous standards of the FCA Consumer Duty, ensuring that customers in arrears receive personalised, sustainable repayment options.

What was announced

The partnership introduces a cloud-native software platform designed to provide The Very Group’s teams with a comprehensive, real-time view of individual customer accounts. This unified interface allows both frontline advisers and strategy teams to access the same data pool, facilitating more informed decision-making when responding to specific financial circumstances.

Key features of the implementation include built-in affordability tools, which are used to calculate and agree upon repayment plans that customers can realistically sustain over the long term. The system also incorporates automation to handle routine administrative steps. This is intended to reduce the manual workload on staff, allowing advisers to dedicate more time to customers with complex needs who require direct human intervention.

Furthermore, the platform includes reporting capabilities based on real-time data. This allows the business to monitor and evaluate the effectiveness of the support being provided. A primary driver for the adoption of this technology is the FCA Consumer Duty, which requires lenders and credit providers to demonstrate that they are delivering good outcomes for customers in difficulty. By using modern software that prioritises individual circumstances and real-time affordability, the group can better evidence its compliance with these regulatory expectations.

"Our partnership with The Very Group reflects our commitment to helping financial services providers deliver more effective, personalised customer support through technology. Our platform is designed to make it easier to understand individual circumstances, provide appropriate support and give customers greater flexibility in how they manage their finances."

James Hill, CEO of Flexys

The companies involved

Flexys is a specialist provider of technology for supporting customers in arrears or financial difficulty. Operating as Flexys Solutions, the company provides cloud-native platforms designed to replace legacy systems that often lack the flexibility required for modern regulatory compliance. Based in the UK, Flexys has established itself as a significant player in the credit and collections technology market, working with lenders to improve the transparency and efficiency of their arrears management processes. James Hill serves as the Chief Executive Officer of the firm.

The Very Group is a prominent digital retailer and financial services provider. The company operates several well-known brands and offers credit facilities to its customer base, making it subject to the oversight of the Financial Conduct Authority (FCA). As a large-scale credit provider, the group manages a significant volume of customer accounts, necessitating robust systems to handle collections and support for those facing financial hardship. The integration of Flexys technology represents a move to upgrade its internal infrastructure to meet the evolving demands of the UK’s consumer credit landscape, where the emphasis has shifted from simple debt recovery to holistic customer support.

What FF News has reported before

FF News has closely followed the growth of Flexys within the fintech ecosystem. The company was recognised for its industry impact when it was named as one of The Finalists Announced for the 2025 FF Awards. Its expansion has been marked by several high-profile collaborations, including a global initiative where Concentrix and Flexys Announce Strategic Partnership to Deliver Scalable Technological Solutions Globally.

The company has also been active in the credit union and motor finance sectors. FF News reported on how Flexys Partners With CU Share to Transform Member Debt Management for Leading Credit Unions, as well as the continued development of its existing relationships, such as when Flexys and Billing Finance Extend Their Partnership to Fuel Further Digital Transformation.

What this means

This partnership highlights a critical shift in the credit industry, where the "collections" function is being rebranded as "customer support." The pressure from the FCA Consumer Duty is forcing firms to move away from rigid, legacy databases toward agile, cloud-native platforms that can ingest real-time data. For the wider market, this raises the bar for what constitutes acceptable customer care. Competitors still relying on batch processing and manual affordability checks may find themselves under increased regulatory scrutiny. The move also underscores the growing importance of automation in debt management—not to replace humans, but to ensure that human empathy is reserved for the most vulnerable cases.