Passwordless Security Gap: Dashlane Reveals Amazon and PayPal Lag in Passkey Adoption

Fintech and retail giants are struggling to convert users to passkeys despite the security benefits. New data from Dashlane reveals that fewer than one in five logins at Amazon and PayPal currently use the technology. For fintech professionals, this highlights a significant gap between security availability and consumer adoption as the peak holiday shopping season approaches.

What was announced

Dashlane released its 2026 Passkey Power 20 report, analyzing global data to track the adoption of passwordless authentication as part of Cyber Security Awareness Month. The research found that while major platforms offer passkeys, actual usage remains low. Google leads the ranking with a 28% passkey login share, while PayPal stands at 18%, Amazon at 17%, and eBay at 8%. The report highlights that the average person now manages over 300 passwords, making them vulnerable to credential-stuffing attacks. Between the first and second quarters of 2026, several brands familiar to UK consumers saw significant growth in passkey authentications. Experian led with a 383% increase, followed by Meta at 310%, Ticketmaster at 218%, and Klarna at 64%. PayPal also saw a 66% rise in the same period.

Overall, monthly passkey authentications among Dashlane users have reached 2.5 million, nearly doubling recently. Currently, 57% of Dashlane users store at least one passkey, an increase from 40% the previous year. The technology allows users to sign in using biometrics like fingerprints or face recognition, or a device PIN, providing a phishing-resistant alternative to traditional passwords. These findings point to a major opportunity for retailers to simplify account access during the Black Friday and Christmas shopping rush, though the data suggests that offering the technology is only the first step toward widespread consumer adoption.

"Passkeys make signing in simpler while protecting against phishing and stolen-password attacks. Retailers need to make that safer option easier to find and use, especially as we head into the Christmas shopping rush. Offering it is a start but getting customers to adopt it is what matters."

Christophe Frenet, Chief Product Officer at Dashlane.

The companies involved

Dashlane is a credential management and security platform that focuses on simplifying digital identity for individuals and businesses. The company provides tools for storing passwords, passkeys, and personal information, aiming to mitigate risks associated with credential abuse, which remains one of the three most common initial attack vectors for cybercriminals. Dashlane’s platform is designed to help users navigate the transition from traditional alphanumeric passwords to more secure, biometric-based authentication methods. As the market shifts toward passwordless standards, Dashlane has positioned itself as a primary tracker of adoption through its research and reporting. The company operates in a competitive landscape of password managers and identity providers, emphasizing the usability of security features to drive consumer behavior. By analyzing millions of authentications, it provides a benchmark for how major retail and payment brands, such as PayPal and Amazon, are performing in the global shift toward FIDO-based security standards. The firm's data-driven approach highlights the gap between technical availability and user confidence, particularly during high-traffic periods like the festive shopping season.

What FF News has reported before

Dashlane has previously engaged in strategic partnerships to expand its reach within the risk mitigation sector. FF News reported on how Embroker Partners with Dashlane and Cowbell to Continue Building Single-Destination Risk Mitigation Solution. This collaboration aimed to provide businesses with a more comprehensive approach to cybersecurity by integrating credential management with insurance and risk assessment tools. Such partnerships underscore the company's role in the broader fintech and insurtech ecosystem, moving beyond simple consumer password storage to become a component of enterprise-level security frameworks.

What this means

The low adoption rates at PayPal and Klarna suggest that the "passwordless" revolution is facing a significant friction problem. While the technical infrastructure for passkeys is largely in place, the consumer behavior shift is lagging behind. This creates a persistent vulnerability for the payments industry, where credential stuffing remains a high-reward activity for attackers. If major fintech players cannot move the needle on adoption, they remain exposed to the reputational and financial costs of account takeovers. The industry now faces a challenge: security is no longer just a technical hurdle, but a user experience and education battle that must be won to secure the digital economy.