CoastalPay and Resolve Pay Launch Embedded B2B Net Terms to Eliminate Merchant Credit Risk
By Georgia Stubbs · 24 April 2026

Quick Summary
CoastalPay has partnered with Resolve Pay to launch embedded B2B net terms, allowing merchants to offer 30, 60, or 90-day payment windows at checkout. This solution provides instant credit decisioning and upfront funding, eliminating the financial risk and administrative burden of managing in-house credit operations for business buyers.
How Does Embedded B2B Net Terms Benefit Merchants?
Embedded B2B net terms transform how wholesalers and distributors manage cash flow by removing the need to act as a bank. Traditionally, offering credit meant managing manual collections and facing potential non-payment risks. By integrating Resolve Pay, CoastalPay merchants can now offer flexible financing options while receiving up to 100% of invoice value upfront.
- Zero credit risk via non-recourse financing models.
- Same-day cash flow through Advance Pay features.
- Automated credit underwriting using AI-powered infrastructure.
What Results Has the CoastalPay and Resolve Partnership Delivered?
The integration is already proving its worth for high-volume distributors like Ceramic Pro Direct. By implementing embedded B2B net terms, the company transitioned from a manual, risky credit process to an automated system serving its nationwide dealer network. This shift allows staff to focus on core business growth rather than chasing outstanding invoices or performing manual credit checks.
“The application process is straightforward and user-friendly. Having a trusted financial partner in place has been a game changer — it allows us to focus on our business instead of acting as the bank.” said Brett Benito, CFO, Ceramic Pro Direct.
How Does This Solve B2B Checkout Friction?
Modern business buyers demand the same seamless checkout experience found in B2C retail. This partnership integrates directly with Shopify, BigCommerce, and NetSuite, ensuring that embedded B2B net terms are available without disrupting existing ERP workflows. By providing 30, 60, and 90-day options, merchants can significantly increase average order value and improve customer retention rates.
- Instant credit decisions at the point of purchase.
- Native ERP integrations for seamless back-office synchronization.
- Flexible installment plans tailored for business-to-business transactions.
FF NEWS TAKE:
This move by CoastalPay and Resolve Pay definitely moves the needle by democratizing embedded B2B net terms for mid-market merchants. For too long, sophisticated credit terms were the exclusive domain of giants with massive AR departments. By offloading credit risk and collections to an AI-driven third party, CoastalPay is giving its merchants a lethal competitive edge in an increasingly digital B2B landscape where liquidity is king.
Companies in this story: Ceramic Pro Direct, NetSuite, Shopify, CoastalPay, BigCommerce
People in this story: Travis Chrisman, Brett Benito