Bluefin and LANDI Global Launch Direct-to-Processor P2PE for Smart Terminals

Quick Summary

Bluefin and LANDI Global have partnered to provide direct-to-processor P2PE security for smart terminals. By integrating LANDI’s Android-based hardware with Bluefin’s PointConex™ proxy layer, merchants can achieve PCI-validated encryption without redesigning existing payment flows or undergoing complex EMV recertifications.

How Does Direct-to-Processor P2PE Simplify Security?

The partnership introduces a no-code proxy infrastructure that secures cardholder data at the point of interaction. By using direct-to-processor P2PE, businesses can bypass the need for traditional gateway or API-based security models that often require extensive development. This approach ensures that sensitive data elements are encrypted immediately, preserving existing processor message formats and certifications. Key benefits include:

• Elimination of EMV recertification efforts.
• Significant reduction in PCI DSS scope for merchants.
• Support for Android-based smart terminals across diverse environments.

What Industries Benefit from PointConex Integration?

This processor-agnostic security layer is designed for high-stakes enterprise sectors where data protection is paramount. By embedding direct-to-processor P2PE into LANDI’s hardware, the solution serves retail, healthcare, and petroleum industries that manage high volumes of card-present transactions. The infrastructure supports integrated and countertop environments, allowing for a future-ready omnichannel strategy that doesn't disrupt the existing payment ecosystem. Organizations can now accelerate deployment timelines while maintaining the highest standards of data integrity.

"Bluefin has spent more than a decade advancing PCI-validated P2PE infrastructure across gateways, processors, orchestrators, and software platforms worldwide," said Terry Ford, SVP of Partnerships, Bluefin. "By combining PointConex with LANDI’s innovative smart terminal portfolio, we’re enabling organizations to deploy direct-to-processor P2PE quickly and seamlessly across modern card-present environments without disrupting existing payment ecosystems."

How Does LANDI Global Modernize Payment Acceptance?

LANDI Global brings a massive footprint to this partnership, having delivered over 130 million devices worldwide. Their focus on enterprise-grade payment security ensures that smart terminals are not just functional but inherently secure. By choosing to build security in from the ground up rather than retrofitting legacy systems, LANDI and Bluefin provide a meaningful distinction for firms evaluating their hardware strategy. This collaboration empowers financial institutions and ISVs to modernize their fleets with flexible, future-ready technology.

"The smart terminal market is evolving faster than legacy security infrastructure was designed to handle.," said Russell Harty, Managing Director (NAR), LANDI Global. "LANDI’s partnership with Bluefin reflects a deliberate choice to build enterprise-grade payment security into our platform from the ground up - not retrofit it. For organizations evaluating their terminal strategy, that’s a meaningful distinction."

FF NEWS TAKE:

This partnership definitely moves the needle by solving the "integration tax" usually associated with high-level security. By offering direct-to-processor P2PE through a no-code proxy, Bluefin and LANDI are removing the technical friction that often prevents merchants from adopting PCI-validated encryption. In an era where Android-based smart terminals are becoming the standard, providing a security layer that doesn't require EMV recertification is a massive win for speed-to-market.