Bir Launches Azerbaijan’s First AI-Powered E-Wallet Assistant Ey-ay in m10 App

Quick Summary

Bir has launched Ey-ay, Azerbaijan’s first AI-powered e-wallet assistant, within its m10 digital wallet app. This conversational interface allows users to settle utility bills and manage transfers through chat, simplifying digital finance for over 5 million users across the Caucasus region.

How Does Ey-ay Simplify Digital Payments for Users?

The AI-powered e-wallet assistant removes the need for complex menu navigation by allowing users to execute financial tasks through a conversational interface. By simply chatting with Ey-ay, customers can manage utility and phone bills or locate specific services within the m10 app instantly. This approach targets behavioral barriers to digital adoption by mimicking the way people naturally communicate.

• Instant bill payments via chat commands.
• Intuitive service discovery within the m10 ecosystem.
• Reduced navigation friction for non-technical users.

What Impact Does Bir Have on Azerbaijan’s Digital Economy?

Bir serves as the primary digital gateway for nearly 50% of Azerbaijan's population, reaching 5 million users. The integration of AI into the m10 app accelerates the transition from cash to digital-first behaviors. By uniting banking, e-commerce, and payments, Bir creates a frictionless environment that supports national digital transformation goals.

• 5 million active users across the ecosystem.
• Integrated transport payments via BakıKart.
• National terminal coverage through the Milliön network.

How Does the m10 App Support Financial Inclusion?

The m10 app acts as a comprehensive financial hub, offering local and international money transfers alongside QR-based payments. By incorporating an AI-powered e-wallet assistant, Bir ensures that even complex financial products are accessible to the general public. This user-centric design is critical for maintaining Bir's position as the leading digital ecosystem in the Caucasus.

FF NEWS TAKE:

The launch of Ey-ay is a significant milestone for the Caucasus. By deploying an AI-powered e-wallet assistant, Bir is not just adding a feature; they are redefining the user interface of finance. Moving from menus to conversations is a proven way to increase digital engagement. This move firmly positions Azerbaijan as a regional leader in fintech innovation and conversational commerce.