Adyen and Etsy Hit 10 Million Milestone for Charitable Donations via 'Giving' Feature

Quick Summary

Adyen and Etsy have reached a milestone of 10 million buyer donations through the Adyen Giving feature. This integration allows Etsy shoppers to round up purchases at checkout, directly funding the Uplift Fund to support underrepresented entrepreneurs and dismantle barriers to business success.

How does the Adyen Giving feature drive social impact?

The Adyen Giving feature transforms the standard checkout process into a powerful tool for social good by allowing customers to contribute to charitable causes with a single click. By integrating this seamless donation technology directly into the payment flow, merchants can support global initiatives like the UN’s Sustainable Development Goals without disrupting the user experience. Key metrics from this partnership include:

• 10 million individual donations processed through the Etsy platform.
• Support for the Uplift Fund, which has been active since February 2021.
• Over $75 million in grants provided by the Brooklyn Community Foundation since 2009.

“Adyen’s solution has enabled us to seamlessly engage the Etsy community in supporting our Uplift Fund,” said Morgan Blake, VP of Payments at Etsy. “It’s been amazing to see how a small change in checkout can have such a major impact, especially as the past few years have highlighted the gap in resources available to many communities who are eager to use their entrepreneurial talents."

What are the benefits of round-up technology for e-commerce?

For large-scale marketplaces, frictionless checkout donations provide a way to strengthen brand loyalty while supporting community-driven missions. The Adyen Giving feature ensures that donations are settled directly to the charity, meaning they do not impact the merchant's existing reconciliation flow or accounting overhead. This automated giving solution allows businesses to:

• Convert shopper good intentions into tangible revenue for nonprofits.
• Maintain a unified payment experience across online and in-store channels.
• Empower creative entrepreneurs by funding resources for marginalized communities.

“Partnerships like this one with Etsy and Adyen encourage and simplify the process for people to give to charitable causes. That’s what we’re seeing here, with the remarkable milestone of reaching 10M buyers,” said Jocelynne Rainey, President and CEO, Brooklyn Community Foundation. “We are thrilled to host Etsy’s donor advised Uplift Fund to support nonprofits nationwide that work to dismantle barriers to building a successful small business.”

How does Adyen support marketplace growth and sustainability?

Adyen serves as the financial technology platform of choice by providing end-to-end capabilities that go beyond simple transaction processing. By co-developing features like the round-up tool with partners like Etsy, Adyen demonstrates how embedded finance tools can be leveraged for corporate social responsibility. This approach helps leading global businesses achieve their growth ambitions while fostering a more inclusive economy.

“We’ve seen great traction with Giving and we are thrilled to reach this milestone with Etsy,” said Ingo Uytdehaage, CFO at Adyen. “Etsy has been a key partner in building out our Giving solution, including the round-up feature. By combining strengths with Adyen’s technology and Etsy’s two-sided marketplace, we were able to come together to find a solution that drives impact, in line with the UN’s Sustainable Development Goals. We can’t wait to see what else we accomplish together.”

FF NEWS TAKE:

This milestone proves that the Adyen Giving feature is more than just a CSR checkbox; it is a high-volume engine for micro-philanthropy. Reaching 10 million donations via a simple round-up toggle highlights the massive potential of embedded donation tools in the fintech space. While many platforms offer charity integrations, Adyen’s ability to handle the reconciliation complexity behind the scenes truly moves the needle for marketplace efficiency and social impact.