Updraft
About Updraft
Updraft provides a financial platform that helps UK consumers manage and pay off credit card debt through consolidation and budgeting tools. The service allows members to track the cost of their credit cards and access lower interest rates to reduce annual debt costs. Recent coverage has focused on the rising cost of credit card interest and the impact of impulsive spending habits on personal finances.
FF News has published 6 stories featuring Updraft since 2025, most recently "Gen Z Tackles Credit Card Interest as UK Debt Costs Surge 80%" (1 September 2026).
People at Updraft on FF News
- Aseem Munshi, Founder CEO
- Ashley Benison, Head of Growth
Latest Updraft news
- Gen Z Tackles Credit Card Interest as UK Debt Costs Surge 80% 1 September 2026 FF News
- X Money Launch Sparks Warnings Over 'Dopamine Tapping' and Social Media Debt Risks 7 August 2026
- World Cup Fever: How 'Dopamine Tapping' Costs England Fans £297 Monthly 10 July 2026 FF News
- UK Credit Card Interest Costs Surge 80% as Updraft Warns of Growing 'Debt Drain' 3 July 2026 FF News
- Updraft Launches First-Ever TV Ad in Omnichannel Brand Push Highlighting How Debt Builds ‘One Tap at a Time’ 6 January 2026 FF News
- Making a Splash on the Streets: Updraft Recruit the UK’s First Financial Lifeguard to Help Brits’ Keep Budgets Afloat 20 August 2025 FF News