Public First

About Public First

Public First is a research and strategy consultancy that produces economic analysis and policy reports for financial institutions and technology companies. The firm specialises in data-driven insights and consumer research within the UK market. Recent coverage has focused on the economic value of digital payments and the impact of online advertising scams on the digital economy.

FF News has published 3 stories featuring Public First, most recently "Visa Report: Digital Payments Boost UK Business Sales by £88 Billion" (16 September 2026).

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