NIQ

About NIQ

NIQ provides consumer intelligence and market measurement services for retailers and consumer goods companies. The firm tracks global spending patterns and product performance across digital platforms to help businesses understand shifting shopper behaviours. Recent coverage has focused on the launch of commerce measurement solutions for artificial intelligence platforms and research into generational spending trends.

FF News has published 2 stories featuring NIQ, most recently "Similarweb and NIQ Launch Agentic Commerce Measurement Solution" (4 September 2026).